Guide for Small Businesses: The Trends of Changing Consumer during COVID
By Kathleen Woods As the World faces these uncertain times, there has been a change in how people will be able to connect with small businesses. This pandemic has turned into a long-term situation and businesses will need to adjust their ways. Here are some trends that marketers are seeing those influence businesses to continue […]
How can your business benefit from Twitter Fleets?
By Danell Burton-Worrell Twitter rolled out at the end of 2020. Fleets or fleeting tweets are a new way to share content on Twitter that’s only available 24 hours. It cannot be retweeted or replied to publicly. Similar to Instagram Stories, it’s an excellent way for businesses to interact with consumers. Unlike Instagram stories, you […]
Will Advertisers Flock to Google’s FLoC – Third-party Cookies Alternative
Google has announced, via blog, that it will make its alternative to third-party cookies, Google FloC, available for public testing in Q2 2021 and claims it will protect the privacy of users while providing advertisers with needed attribution data. Finding the balance. GDPR, CCPA, the elimination of third-party cookies, browsers cracking down on fingerprinting, and […]
Why Marketing is Essential for Your Business
By: Lilyana Hilaman Why Marketing is Essential for Your Business All successful businesses have one thing in common: they know how to market. Most people have heard of marketing and understand what it is, but many don’t understand just how important it is. With so much technology at our fingertips and media consumption flowing, marketing […]
Image Compression for Social Media
There is plenty of confusion and mystery when it comes to the file size of your images on social media. The biggest misconception is that a lot of people think that having the highest quality image is the best way to present your brand online. This is true in terms of the content and composition […]
Acting on Customer Feedback = More
by: Olivia Roehm I’m a consumer and a customer of a lot of businesses. I’ve realized I value a business’ goals to review, understand, interact with, and act on customer feedback more than anything else. Why? Because when I can see that a business is listening and learning from the audience they want to sell […]
Video Marketing: Tips, Tricks & Trends
Marketing trends are forever changing. As new platforms enter the ring and consumer behaviors begin to shift, your marketing strategy must adapt. Keeping up with the current trends will help your brand stay relevant and stick out amongst the rest. In 2020, Video Marketing is on the rise and is a necessity for your businesses […]
Maxon C4D 104: Getting to know R21
Intro Welcome back to the next installment of this little series on the basics of Maxon C4D, today is series 104. If you need a quick refresher on what we learned last time, check it out here! This time we will be looking into some features that R21 has brought since that is where we […]
Marketing agency Delaware
Your Perfect Marketing Partner: Why Choose Us? In a digital world that’s continually evolving, Cool Nerds Marketing remains the top choice for businesses in Delaware, Philadelphia, Washington, DC, and Maryland. Partnering with our locally connected marketing agency opens up a world of benefits for your brand. We are located right in the heart of Wilmington, […]
Study the Customer, Get Results
Focus: Study the Customer, Get Results Alina Peon | Cool Nerds Marketing Intern The recent COVID-19 outbreak has resulted in extended periods of time in quarantine, temporary closure of restaurants and supermarkets, and an increase in delivery and online shopping services. As people stay home, they are faced with one big challenge: the kitchen. For […]