The Power of Omnichannel Marketing: The Kellogg’s Rice Krispies Treats Case Study
In the highly competitive world of consumer packaged goods (CPG), Kellogg’s has consistently demonstrated its ability to adapt and thrive. One of its standout campaigns was the omnichannel marketing strategy for the launch of Rice Krispies Treats DUNK’d Bars during a challenging time—the global pandemic. This case study explores how Kellogg’s leveraged a creative and data-driven approach