The 5 Key Elements of a Marketing Campaign
The 5 Key Elements of a Marketing Campaign By Olivia Roehm | Account Executive It all starts with a goal. Most of the time, the answer to my question, “what is the goal?” is “sales!” Yeah, we know. Let’s dig a little deeper on how to identify the goal and what key elements are crucial […]
Are Deadlines Important?
by Amanda Pearl, Project Manager Deadlines. The term alone is the bane of most people’s working lives. It’s the term your boss uses that seems to add pressure to a task or situation instantly. You get assigned a deadline, and the clock begins to tick down. As daunting or annoying as they may seem, deadlines […]
Using a Facebook Pixel to Track Advertising Performance
Advertising on Facebook is a very popular way for brands of all sizes to directly connect with their audiences. People are spending hours on social media and in some cases, one platform may be more effective than the other but social advertising is vital to maintaining a strong marketing mix. So, how do you keep […]
The Case Against Stock Photography
by Kristian Segelken, Social Media Manager We are all familiar with stock photography. It’s everywhere. It seems nearly every brochure, advertisement, or packaged product contains an eerily perfect photo of a smiling family or field of flowers. We know these images are fake but we continue to let them slide. As the Atlantic’s Megan Garber […]
What We Loved About Digital Summit Philadelphia 2019
It was another great year at Digital Summit Philadelphia 2019 where over 1,400 marketers and industry professionals of all levels came together for 2 days of amazing presentations on everything from advanced SEO tactics to effectively targeting Gen Z. If you had the pleasure of attending this year, you are probably still recovering from the […]
3 Ways to Know It’s Time to Switch to a New SEO Provider
3 Ways to Know It’s Time to Switch to a New SEO Provider If your company has an SEO provider, it means that you take search engine optimization seriously, and understand how important SEO is to maintaining an organic presence on the search engines. What if your experience with your SEO company isn’t all positive, […]
Focus On Your Customer, Not Your Competition
By Olivia Roehm, Account Executive I’m not arguing the need to keep track of what your competition is doing, but there is someone more important to focus on: your customer. There are a number of items a company must track to reach growth goals. Identifying changes in the industry and competition will provide an understanding […]
Marketing Your Business with Instagram Stories
May 21, 2019 by Kristian Segelken | Social Media Specialist If you are only posting to your business’ Instagram feed, you are missing out on half of what the platform has to offer. Instagram stories are a fun and effective marketing tool and recent updates make it easier to use than ever. Not sure where […]
Five Ways to Improve Your Company’s Marketing Efforts
Five Ways to Improve Your Company’s Marketing Efforts Without proper marketing, it can be tough for interested customers to find your company’s products or services. Luckily, if you feel like your marketing efforts aren’t quite at the level that you would like them to be at, there are some easy ways to give them a […]
Facebook for CPGs: Increasing Reach, Building Brand Loyalty, and Tracking sales Impact
By: Olivia Roehm, Account Executive As the consumer packaged goods industry continues to grow, so do the needs and demands of the customer. Among the growing list of 2019 trends, companies need to focus most importantly on the increased reliance on customer data. With over 156M people in America accessing Facebook each day, there are […]