Generation Z – The Consumer Culture of the Future
February 1, 2019 | by Olivia Roehm, Account Executive Move over Millennials, the Gen Z train is coming in hot! It’s no big secret that Gen Z already generates billions of consumer spending dollars. Studies estimate that by 2020 Gen Z will make up nearly 40% of consumer spending. With that much money circulating in […]
Branding: Why It’s More Important Than Ever
January 22, 2019 | by Amanda Pearl, Project Manager Can you name these companies just by looking at their logos? These simplistic and iconic logos are prime examples of powerful and effective branding. Not only is each logo immediately recognizable, but they also portray a feeling, story, and memory. Branding is one of the most […]
4 Reasons CPG CMOs are moving budgets from Google to Amazon
January 15, 2019 | by Olivia Roehm, Account Executive We all know Amazon is a threat to the CPG industry. The e-commerce giant has not only mastered the literary space but may be working on its own private label CPG products to continue its dominance. Google has always been the driving force for search advertising, but […]
Testing Work-Flow for Facebook Advertising
How do you test Facebook advertising and make sure it’ll get you results? So. Much. Testing. Have you ever been overwhelmed by all the testing opportunities and data to interpret from Facebook? While endless testing options may sound appealing at first, I consistently see the result is analysis paralysis and always wondering if a successful […]
What the New Year means to me as the CEO of Cool Nerds Marketing
Like many companies, 2018 was an excellent year and we are excited to share some improvements and new partnership we are working on for 2019. In a constantly changing industry, it is important to never settle with what we are already doing and continue to grow. In order to do this, changes must be made […]
2019 Marketing Strategies
A lot happened in the digital marketing world in 2018. Some of the more significant happenings were when Facebook, Twitter, and Google gave statements before the Senate. While these moves made advertisers uncomfortable, it only slightly affected how we use digital marketing. Most digital marketing agencies, including our agency, use a variety of digital marketing […]
2019 Design Trends
by Mike C. | Designer | Trends come and go because that’s what trends do. Keeping up with the Kardashians and the latest trends in fashion is important but it’s also crucial to be prepared for the trends that will be upcoming in 2019. 2019 will bring us a collection of exotic trends ranging from […]
What is SEO?
What is SEO? SEO is an abbreviation that stands for search engine optimization. If you own a business or run a website, you’re likely going to want to familiarize yourself with the basics of search engine optimization. Having a good SEO plan in place can make or break the web traffic that your website receives. […]
A Free Tool to Help You Keep Track of Your Marketing Efforts
by Mike V. | Digital Marketing Director | Often times, marketers struggle to find ways to attribute website traffic to a specific source. Though analytics programs, either free or enterprise, do a great job of attributing the source, medium, and often basic campaign data, there is usually a need to have more visibility and control over […]
Conquer the World with Digital Marketing
Conquer the World with Digital Marketing The digital marketing age is allowing every brand to communicate on a global level. Up until a few years back, this was only possible for the Fortune 500’s. Only those companies had deep enough pockets to invest millions of dollars in marketing; Such as TV commercials and global magazine […]
