Testing Work-Flow for Facebook Advertising
How do you test Facebook advertising and make sure it’ll get you results? So. Much. Testing. Have you ever been overwhelmed by all the testing opportunities and data to interpret from Facebook? While endless testing options may sound appealing at first, I consistently see the result is analysis paralysis and always wondering if a successful […]
What the New Year means to me as the CEO of Cool Nerds Marketing
Like many companies, 2018 was an excellent year and we are excited to share some improvements and new partnership we are working on for 2019. In a constantly changing industry, it is important to never settle with what we are already doing and continue to grow. In order to do this, changes must be made […]
2019 Marketing Strategies
A lot happened in the digital marketing world in 2018. Some of the more significant happenings were when Facebook, Twitter, and Google gave statements before the Senate. While these moves made advertisers uncomfortable, it only slightly affected how we use digital marketing. Most digital marketing agencies, including our agency, use a variety of digital marketing […]
2019 Design Trends
by Mike C. | Designer | Trends come and go because that’s what trends do. Keeping up with the Kardashians and the latest trends in fashion is important but it’s also crucial to be prepared for the trends that will be upcoming in 2019. 2019 will bring us a collection of exotic trends ranging from […]
What is SEO?
What is SEO? SEO is an abbreviation that stands for search engine optimization. If you own a business or run a website, you’re likely going to want to familiarize yourself with the basics of search engine optimization. Having a good SEO plan in place can make or break the web traffic that your website receives. […]
A Free Tool to Help You Keep Track of Your Marketing Efforts
by Mike V. | Digital Marketing Director | Often times, marketers struggle to find ways to attribute website traffic to a specific source. Though analytics programs, either free or enterprise, do a great job of attributing the source, medium, and often basic campaign data, there is usually a need to have more visibility and control over […]
Conquer the World with Digital Marketing
Conquer the World with Digital Marketing The digital marketing age is allowing every brand to communicate on a global level. Up until a few years back, this was only possible for the Fortune 500’s. Only those companies had deep enough pockets to invest millions of dollars in marketing; Such as TV commercials and global magazine […]
3 Things to Think About When Considering Digital Marketing
by Olivia R. | Account Executive | You’re a decision-maker for your company’s digital marketing. You’re planning budgets and strategies for 2019 and may be thinking of trying a new type of advertising. What do you need to think about before jumping into conversations about the world of digital marketing, with an internal team or an […]
Google Begins To Push Users To The New AdWords Interface
For several months Google has been strongly suggesting Google AdWords account managers begin to use the new AdWords interface as plans progress to sunset the legacy version. It now seems that the use of the new interface is less of an option and more of a necessity as more and more features are no longer […]
Custom Audience Insights Dashboard From Cool Nerds Marketing Now Available In Google Solutions Gallery
As a Google Certified Partner, we work very hard to provide our clients with the information they need in order to fully understand how everything from SEM/social efforts to SEO strategies is impacting their bottom lines. One of the most important aspects of a well-managed account is reporting. While metrics specific to individual campaigns should […]