Snapchat filter for University of Delaware

[et_pb_section bb_built=”1″ admin_label=”section” _builder_version=”3.0.47″][et_pb_row admin_label=”row” custom_margin=”||50px|” parallax_method_1=”off” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”27px|0px|0px|0px”][et_pb_column type=”4_4″][et_pb_number_counter title=”Snaps” number=”1,333″ percent_sign=”off” _builder_version=”3.0.51″ title_font=”|on|||” title_text_color=”#9c3047″ number_font=”|on|||” number_text_color=”#9c3047″ /][et_pb_text admin_label=”We launched the filter 6/14/17 and have had over 1,333 uses in less than 24 hours!” _builder_version=”3.13.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]

We launched the filter 6/14/17 and have had over 1,333 uses in less than 24 hours!

Snapchat is a growing platform in our world and communities! Many of our nerds are University of Delaware alumni or live in local areas, one noticed that Newark did not have enough cool filters, so we put our graphic nerds to the test! We chose to focus on Newark, DE as a core area where audiences would engage and appreciate a community Snapchat filter!

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Our design team wanted to create something that was fun, energetic and that represented the college town. After sketching a few different depictions of the blue hen, the mascot of the University of Delaware, and feedback from the entire Cool Nerds Marketing team we decided to go for an artistic and stylized approach. From there it was decided to use the main colors of the university, small circle and line elements to emphasize the festive feel.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”row” custom_margin=”40px||40px|” parallax_method_1=”off” parallax_method_2=”off” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”1px|0px|27px|0px”][et_pb_column type=”4_4″][et_pb_image src=”https://www.coolnerdsmarketing.com/wp-content/uploads/UD-SNapchat-Filter.png” _builder_version=”3.0.51″ show_in_lightbox=”on” url_new_window=”off” use_overlay=”off” sticky=”on” align=”center” always_center_on_mobile=”on” border_style=”solid” force_fullwidth=”off” animation_style=”none” animation_duration=”1000ms” animation_intensity_slide=”50%” show_bottom_space=”off” /][et_pb_divider height=”25px” _builder_version=”3.0.51″ divider_style=”solid” divider_position=”top” hide_on_mobile=”on” disabled_on=”on|on|off” color=”#ffffff” show_divider=”off” /][/et_pb_column][/et_pb_row][et_pb_row background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_text admin_label=”Next time you are in Newark, be sure to take a Snap!” _builder_version=”3.0.51″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” background_layout=”light” text_orientation=”left” border_style=”solid”]

Next time you are in Newark, be sure to take a Snap!

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