The State of TikTok for Business in 2022

A lot has changed for TikTok over the past year. It’s the world’s fastest growing social media platform and the world has taken notice. In this article we’re going to talk about what’s new, what’s changed, and what you need to know when it comes to TikTok for business in...

How to “Hash” Out Those Instagram Hashtags

How to “Hash” Out Those Instagram Hashtags   Hashtags. There used to be a time when people used to call the “#” symbol, the “pound” or the “number” symbol. It wasn’t until 2007 when a San Francisco techie, Chris Messina, wrote a tweet suggesting people to use the “hashtag” to...

Building an Online Presence

What is an online presence? An online presence for a business is the business’s website, social profiles, online memberships in directories, and any other places on the Internet where customers and potential customers can find you. Building an active online presence will not only give your customers access to your...

Marketing to Millennials

Gokce Arslan | Social Media Strategist Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a...