How Bloom Nutrition Built a TikTok Shop Engine — And What CPG Brands Can Actually Copy
Every few months, a CPG brand becomes the case study everyone points to. Right now, that brand is Bloom Nutrition. It’s easy to explain Bloom’s rise with a single dramatic number or a clever “trick.” That framing makes for a great headline. It also flattens something that took six years and a genuinely sophisticated operating […]
CPG Marketing Agency: How to Choose the Right Partner for Your Brand (2026 Guide)
Hiring a CPG marketing agency in 2026 is harder than it’s ever been. The shelf has never been more competitive — over 30,000 SKUs fight for attention in the average grocery store, retail media is now a $60B+ channel, TikTok Shop is rewriting how discovery works, and AI has compressed the cost of “good enough” […]
Why Your Paid Social Ads Stop Working — And What to Actually Do About It
Paid Social·Cool Nerds Marketing·April 2026·15 min read Your Facebook or TikTok ads were delivering. Then, quietly, they weren’t. Your costs crept up, your results slid down, and nothing obvious changed. Here’s what’s really happening — and a practical playbook to fix it. Cool Nerds Marketing · Paid Social Team · Updated April 27, 2026 In […]
Best CPG Ad Creative Examples in 2026
Best CPG ad creative examples in 2026 are not just pretty ads. They connect product truth, culture, and clear brand memory. The strongest work this year uses humor, social behavior, nostalgia, or real-world tension to make everyday products feel worth noticing again. CPG brands have a hard job. They sell products people can buy almost […]
CPG Industry Report 2026
1. Executive Summary The CPG industry is large, complex, and still growing. Global estimates vary based on how categories are defined.One widely cited report values global CPG at $5.47 trillion in 2024.That same estimate projects 4.1% annual growth through 2033. Another view using FMCG data projects $6.6 trillion in 2025.Both are valid, but they measure […]
CPG Social Media: 15 Strategies That Drive Real Growth
Most CPG brands are active on social media.Very few see real results. Feeds look busy. Posts look clean.Sales stay flat. That happens because CPG social media works differently than fashion, tech, or services.Food and beverage buyers move fast. They do not research much. They decide in seconds. This guide explains how CPG social media actually […]
15 Best Food and Beverage Marketing Agencies in 2026
Choosing the right marketing partner is one of the most consequential decisions a food or beverage brand will make. The category moves fast, retail buyers are picky, and a launch that doesn’t move units in the first 90 days can lose distribution before it ever finds an audience. The right agency knows all of that […]
19 Paid Social Media Trends for 2026
A Paid Social Media Agency Playbook Paid social media in 2026 is no longer about scaling spend on Meta or launching the latest TikTok format. It is about controlling performance in an environment where targeting is weaker, costs are higher, and creative fatigue happens faster than ever. Global social media ad spend continues to rise. […]
TikTok vs Instagram Influencers: Which Platform Delivers Better Results for Brands?
Influencer marketing has become one of the most effective ways for brands to reach their audiences — but the question every marketer faces today is: Are TikTok influencers better than Instagram influencers? Both platforms have massive user bases, powerful engagement potential, and proven ROI when done right. Yet, the way audiences behave — and how […]
TikTok vs Instagram: Which Platform Gives You a Better Shot at Going Viral?
When it comes to going viral, two platforms dominate every marketer’s mind — TikTok and Instagram. Both can create overnight sensations, but they operate on different systems, audiences, and algorithms. For brands, influencers, and creators trying to figure out where to invest their energy, understanding how virality works on each platform is essential. At Cool […]