Social Media Engagement: How to Build Loyal Audiences, Track ROI, and Leverage the Power of Influencer Marketing
March 25, 2019 | by Olivia Roehm, Account Executive Social media has truly been a paradigm shift in the way businesses and brands are now reaching their customers. The word is out and everyone from Fortune 500 companies to the entrepreneur selling t-shirts on Amazon is using it. Not all social media strategies are created […]
A CMO’s Vision: Telling the story of “WE”
February 26, 2019 | by Olivia Roehm, Account Executive Tribalism has always been a part of the marketing story, and every tribe needs a leader. The job of the Chief Marketing Officer (CMO), is not just to lead the followers of the brand, but to lead the tribe of employees. How can the CMO cast […]
Maxon Cinema 4D 101: Welcome to a Whole New World
Feb. 19, 2019 by Ryan Goldberg | Graphic Designer A Quick Intro So you want to learn Maxon’s Cinema 4D or C4D for short, its a 3D software with a ton of function. It’s now becoming more popular in the design community and practically impossible to avoid in the world of motion design. With many […]
8 Reasons Why You Should Invest in Great Website Design
Feb. 12, 2019 by Ally Nagle | Web Designer 1. Your website is visually unattractive First impressions are everything. Many potential customers or clients visiting your website will immediately leave your site and go on to a competitor’s if your website is straight up ugly or has a very poor organization. Today’s most well-performing websites […]
How to Track Website Conversions With Google Analytics
Google Analytics can provide you with a wealth of information about your website without any customization but in order to fully understand your website performance, you have to make some changes. One simple way to do this is by creating custom goals to track conversion actions users can take on your website. What is a […]
Generation Z – The Consumer Culture of the Future
February 1, 2019 | by Olivia Roehm, Account Executive Move over Millennials, the Gen Z train is coming in hot! It’s no big secret that Gen Z already generates billions of consumer spending dollars. Studies estimate that by 2020 Gen Z will make up nearly 40% of consumer spending. With that much money circulating in […]
Branding: Why It’s More Important Than Ever
January 22, 2019 | by Amanda Pearl, Project Manager Can you name these companies just by looking at their logos? These simplistic and iconic logos are prime examples of powerful and effective branding. Not only is each logo immediately recognizable, but they also portray a feeling, story, and memory. Branding is one of the most […]
4 Reasons CPG CMOs are moving budgets from Google to Amazon
January 15, 2019 | by Olivia Roehm, Account Executive We all know Amazon is a threat to the CPG industry. The e-commerce giant has not only mastered the literary space but may be working on its own private label CPG products to continue its dominance. Google has always been the driving force for search advertising, but […]
Testing Work-Flow for Facebook Advertising
How do you test Facebook advertising and make sure it’ll get you results? So. Much. Testing. Have you ever been overwhelmed by all the testing opportunities and data to interpret from Facebook? While endless testing options may sound appealing at first, I consistently see the result is analysis paralysis and always wondering if a successful […]
What the New Year means to me as the CEO of Cool Nerds Marketing
Like many companies, 2018 was an excellent year and we are excited to share some improvements and new partnership we are working on for 2019. In a constantly changing industry, it is important to never settle with what we are already doing and continue to grow. In order to do this, changes must be made […]