The State of TikTok for Business in 2022
A lot has changed for TikTok over the past year. It’s the world’s fastest growing social media platform and the world has taken notice. In this article we’re going to talk about what’s new, what’s changed, and what you need to know when it comes to TikTok for business in 2022. How we got here […]
Guide for Small Businesses: The Trends of Changing Consumer during COVID
By Kathleen Woods As the World faces these uncertain times, there has been a change in how people will be able to connect with small businesses. This pandemic has turned into a long-term situation and businesses will need to adjust their ways. Here are some trends that marketers are seeing those influence businesses to continue […]
How can your business benefit from Twitter Fleets?
By Danell Burton-Worrell Twitter rolled out at the end of 2020. Fleets or fleeting tweets are a new way to share content on Twitter that’s only available 24 hours. It cannot be retweeted or replied to publicly. Similar to Instagram Stories, it’s an excellent way for businesses to interact with consumers. Unlike Instagram stories, you […]
3 Reasons to Use an Agency for Social Media Marketing
Social media offers the perfect opportunity to grow your business and interact with your client base. Marketing on social media increases brand exposure while allowing you to generate new leads. However, social media marketing is a time-consuming task that requires a lot of effort on a consistent basis. Choosing to use an agency for social […]
Why Marketing is Essential for Your Business
By: Lilyana Hilaman Why Marketing is Essential for Your Business All successful businesses have one thing in common: they know how to market. Most people have heard of marketing and understand what it is, but many don’t understand just how important it is. With so much technology at our fingertips and media consumption flowing, marketing […]
How to “Hash” Out Those Instagram Hashtags
Hashtags. There used to be a time when people used to call the “#” symbol, the “pound” or the “number” symbol. It wasn’t until 2007 when a San Francisco techie, Chris Messina, wrote a tweet suggesting people to use the “hashtag” to group topics. Over time, the hashtag caught on as the new social media […]
Building an Online Presence
What is an online presence? An online presence for a business is the business’s website, social profiles, online memberships in directories, and any other places on the Internet where customers and potential customers can find you. Building an active online presence will not only give your customers access to your products and services but will […]
Marketing to Millennials
Gokce Arslan | Social Media Strategist Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition. While originally […]
Why You Should Hire a Marketing Agency for Social Media Marketing
Why You Should Hire a Marketing Agency for Social Media Marketing Over the last decade, social media marketing has exploded in popularity. For businesses, these online outlets present a chance to communicate directly with existing and prospective customers. To achieve the best possible results, many companies have turned to marketing agencies to help them manage […]
Planning an Influencer Marketing Strategy
Effective influencer marketing campaigns provide brands with a wide range of benefits. To be effective, however, they have to start with clear goals, well-defined constraints, and a concrete strategy. Outlining these details can seem like a monumental task, but there are some straightforward steps that brands can take to get this done successfully. Defining a […]