Why Healthcare Professionals and Organizations Need Social Media
Social media is an undeniable force, an integral and constantly evolving part of our lives. Most companies recognize that social media is essential to marketing, but as a regulated industry, many healthcare organizations and providers still avoid its integration, although these regulations become increasingly less of an issue as healthcare organizations develop HIPAA-compliant guidelines to […]
Why Small Businesses Need Local SEO
The search engines are constantly improving their algorithms in order to provide the most relevant results to their users, and one of the most important aspects of this is targeting results based on geographical location. For local businesses stepping into the highly competitive world of online marketing, making sure that your website shows up in […]
How to Use Social Media for Business
The smartphone has become ubiquitous. In the United States of America, you will find either an iPhone or an Android tucked into the hip pocket or handbag of one out of every two adults (Source: Pew Research Centre, pewinternet.org/Reports/2013/Smartphone-Ownership-2013/Findings.aspx), which is why savvy businesses are so keen to embrace social media. The social media landscape […]