Focus On Your Customer, Not Your Competition
By Olivia Roehm, Account Executive I’m not arguing the need to keep track of what your competition is doing, but there is someone more important to focus on: your customer. There are a number of items a company must track to reach growth goals. Identifying changes in the industry and competition will provide an understanding […]
Marketing Your Business with Instagram Stories
May 21, 2019 by Kristian Segelken | Social Media Specialist If you are only posting to your business’ Instagram feed, you are missing out on half of what the platform has to offer. Instagram stories are a fun and effective marketing tool and recent updates make it easier to use than ever. Not sure where […]
Five Ways to Improve Your Company’s Marketing Efforts
Five Ways to Improve Your Company’s Marketing Efforts Without proper marketing, it can be tough for interested customers to find your company’s products or services. Luckily, if you feel like your marketing efforts aren’t quite at the level that you would like them to be at, there are some easy ways to give them a […]
Facebook for CPGs: Increasing Reach, Building Brand Loyalty, and Tracking sales Impact
By: Olivia Roehm, Account Executive As the consumer packaged goods industry continues to grow, so do the needs and demands of the customer. Among the growing list of 2019 trends, companies need to focus most importantly on the increased reliance on customer data. With over 156M people in America accessing Facebook each day, there are […]
Start-Up Mistakes Not to Ignore as You Start Your Business Journey
Start-Up Mistakes Not to Ignore as You Start Your Business Journey A start-up business requires all your blood, sweat and tears to run. You may find it easier to set the goal to become your own boss, but in order to succeed with your idea, it is important to perform the necessary market research, in-depth […]
Web Design: Expectations vs. Reality
April 16, 2019 by Ally Nagle | Web Designer By 2019, we are all aware at this point that websites dominate the digital marketing world. Basically every reputable or successful business has a functional website. They are necessary and beneficial for a multitude of reasons and the masses are now more familiar with this than […]
Spring Marketing Tips to Attract Your Customer Base
April 10, 2019 by Amanda Pearl | Project Manager Move aside Winter – Spring is taking over! The weather is finally starting to warm up and the sun is setting later and later. It’s time to box away the puffer coats and turtlenecks and break out the sundresses and favorite pair of sandals. Season changes […]
Creating Online Strategies for Driving In-Store Traffic
April 1, 2019 by Olivia Roehm | Account Executive Is there a real danger of the retail store dying off due to advancements in technology, and e-commerce behemoths like Amazon and Alibaba? Studies show that the “brick and mortar” retail store isn’t going anywhere, and in some cases is even making a comeback. The best […]
SEO Overview Dashboard From Cool Nerds Marketing Now Available In Google Solutions Gallery
SEO continues to be a hot topic among small and large business regardless of industry and sales process. If your business is able to, and focused on, bringing more sales leads in all stages of the funnel through its website, you should be looking for ways to improve your organic SERP rank for queries relevant […]
5 Reasons You May Need to Outsource Your Marketing
April 1, 2019 by Olivia Roehm | Account Executive From small business owners to large corporations, many are choosing to outsource their marketing efforts in 2019. There are a lot of moving pieces that make a business run, but no one is going to buy your product or service if they don’t know it exists. […]