April 1, 2019 by Olivia Roehm | Account Executive
From small business owners to large corporations, many are choosing to outsource their marketing efforts in 2019. There are a lot of moving pieces that make a business run, but no one is going to buy your product or service if they don’t know it exists. Don’t go at it alone. There are plenty of reasons to hire an outside expert to help you grow your brand and boost your sales.
1. Time
The age-old saying goes, “time is money”, and businesses should be asking themselves how much is their time worth? If you are a small business owner, chances are you’re creating content, products, or services for your business. Do you have time to learn digital marketing, and dedicate hours to testing, analyzing, and improving your marketing for the best results? If you are a larger business or corporation, and you need marketing now, can you afford to hire, train, and build a new team? Outsourcing your marketing will give you an on-demand solution for quick and quality marketing to meet your needs from people who are passionate about being at the top of the advertising game.
2. Experience
There is a wealth of free and affordable information on the internet, so it is possible to learn to advertise like any other skill. Experience, however, takes time and exposure to various opportunities. An outside agency does this for a living, and they have the most to lose if campaigns for clients go wrong; find a partner who thinks data is fun, trendy is cool, and who knows they need to get sh!t done well if they want to keep partnering with you. They are going to be in the best position to identify your needs, do the right research, and get you the best return on your investment.
3. Cost
Full-time employees are ideal, but they come at a premium. Why deal with payroll taxes, training, and high salaries? When you outsource your marketing, you have the freedom to pick and choose priority projects for the right team with the most expertise in that area. Outsourcing naturally affords testing options before dedicating a significant portion of your budget to a project. This is a practice not as commonly used as it should be; testing is a part of marketing, even in campaigns we think we can predict outcomes. So, find a partner who is good at testing and delivering results you can build on.
4. Keep Up With the Trends
Digital trends can change overnight. There may be a small niche or new target market you want to get into, but don’t have the time or resources to research. Hiring an experienced marketing agency can provide a team of people who are used to serving clients in a wide variety of fields. There is a greater likelihood that they will already have the research and be able to apply and integrate a marketing strategy to fit your needs.
5. Fresh Outlook
When you have a dedicated and experienced long term team, internal focuses can blind even an experienced marketer to issues. It is always beneficial to experiment with fresh ideas and perspectives. You don’t have to exclusively outsource work or create a new team. Just getting a few new eyes on your projects can open businesses up to a world of opportunity they may have not been able to see before.
According to LinkedIn, there will be approximately 50% of the American workforce acting as independent contractors or freelancers by 2020. Many of these will be working in contract environments for most of their life, and the agency life is the ‘full-time contract gig’. These are people living for the next challenge in advertising. Just remember there is no job too big or small. Businesses can evaluate their needs and outsource all their marketing, or they can pick or choose the projects that make sense to them. Either way, if any of these reasons resonate with your situation, take a moment to consider what a hungry and passionate agency team can do for your goals.
