Is Augmented Reality right for your business? 

Author: Danell Burton-Worrell Augmented reality (AR) transforms how you work, learn, play, shop, and connect with the world. AR shopping options to let you ‘try on’ products via your phone camera were implemented on Instagram in 2019. AR experiences that let you envision products in your own home are only...

Will Advertisers Flock to Google’s FLoC – Third-party Cookies Alternative

Google has announced, via blog, that it will make its alternative to third-party cookies, Google FloC, available for public testing in Q2 2021 and claims it will protect the privacy of users while providing advertisers with needed attribution data. Finding the balance. GDPR, CCPA, the elimination of third-party cookies, browsers...

Image Compression for Social Media

Image Compression for Social Media   There is plenty of confusion and mystery when it comes to the file size of your images on social media. The biggest misconception is that a lot of people think that having the highest quality image is the best way to present your brand...

Acting on Customer Feedback = More

by: Olivia Roehm Acting on Customer Feedback = More I’m a consumer and a customer of a lot of businesses. I’ve realized I value a business’ goals to review, understand, interact with, and act on customer feedback more than anything else. Why? Because when I can see that a business...

Digital Advertising Trends for H2 2020

Digital Advertising Trends for H2 2020 Alina Peon | Cool Nerds Marketing Intern We can all agree that 2020 has been a hard year for everyone and that most of us are eager for a fresh start. As we reach the second half of 2020 and approach Q3 and Q4...