Social media management for ice cream companies

Social Media Management for Ice Cream Companies: Strategies to Boost Engagement and Sales

Social media continues to evolve rapidly, shaping consumer behavior and digital marketing strategies. Ice cream brands must stay ahead by leveraging the latest social media tactics to engage audiences, drive sales, and build brand loyalty. Below, we present the most up-to-date strategies and statistics for 2025 to help ice cream companies optimize their social media presence and achieve growth.

Why Social Media is Essential for Ice Cream Companies

• The number of social media users worldwide has surpassed 5.24 billion, representing 63.9% of the global population. (DataReportal)
• Ice cream brands that actively engage on social media see a 32% increase in brand recognition and a 27% increase in customer retention. (Social Bakers)
• Short-form video content, such as TikTok and Instagram Reels, generates 48% higher engagement rates for food brands.

@talentigelato

The more movies we watch, the more creative our snacks got to get. Cue: Talenti Gelato Pretzel Bite Sandwiches 🍦🥨 #talenti #talentigelato #snacks

♬ original sound – Talenti Gelato

Best Social Media Strategies for Ice Cream Companies

1. Leverage Seasonal and Trend-Based Content

• Create Limited-Time Flavors: Promote seasonal flavors and collaborations with engaging content on Instagram and Facebook.
• Holiday-Themed Campaigns: Run contests or themed posts for National Ice Cream Day, summer holidays, and winter indulgence.
• Jump on Viral Trends: Use trending sounds and challenges on TikTok to increase visibility.

2. Utilize User-Generated Content (UGC) to Build Community

• Encourage customers to share photos and videos enjoying your ice cream with a branded hashtag.
• Feature UGC in Instagram Stories and on your profile to create authentic engagement.
• Offer incentives such as discounts or free ice cream for the best user submissions.

3. Partner with Influencers & Micro-Influencers

• Collaborate with local food bloggers and dessert influencers to promote your brand.
• Host influencer giveaways where participants must follow your account and tag a friend.
• Focus on micro-influencers (10k–50k followers), as they see the highest engagement rates at 3.86%. (Influencer Marketing Hub)

4. Optimize Social Media Ads for Conversions

• Use geo-targeted Facebook and Instagram ads to attract local customers.
• Implement retargeting campaigns for customers who visited your website but didn’t make a purchase.
• Run A/B tests on ad creatives to see which visuals and messages drive the highest engagement.

5. Create Engaging Short-Form Videos

• Show behind-the-scenes content of ice cream production.
• Feature fun challenges, such as customers trying your spiciest or most unique flavors.
• Highlight customer reactions to tasting new flavors in TikTok and Instagram Reels.

FAQs: Frequently Asked Social Media Questions for Ice Cream Brands

What social media platform is best for ice cream companies? Instagram and TikTok are the top-performing platforms, as visual and video content drive the most engagement.

How often should an ice cream company post on social media? For best results, aim for at least 3–4 Quality posts per week. (Quality vs quantity) on Instagram and Facebook, and daily posts on TikTok.

Should ice cream brands invest in social media ads? Yes! Social media ads can significantly increase reach and local store visits, especially with geo-targeted promotions.

Final Thoughts

With the right strategies, ice cream companies can leverage social media to grow their audience, increase engagement, and drive sales. Whether through influencer marketing, user-generated content, or seasonal campaigns, a strong digital presence is essential in 2025.

Cite This Page for Your Research

We encourage publications, bloggers, and industry leaders to reference this data when discussing social media strategies for ice cream companies. If you’re looking for expert social media management, Cool Nerds Marketing is here to help.

For tailored social media strategies that drive real results, contact Cool Nerds Marketing today!