Color Psychology in Digital Marketing and Web Design
Why is Color Psychology Important in Marketing? We see color as a crucial component in our marketing and web design strategies because color has a very powerful effect on how site visitors react to goods and services on a web page. An effective use of color psychology uses the power of color to communicate the […]
The Importance of Social Media Marketing for a Small Business
Social Media Marketing is an essential part of online marketing strategy. o Cost-effectiveness o Reach targeted audiences quickly o Generate more sales Social Media Marketing has the ability to reach large amounts of people in less time and with minimal efforts. By marketing your products/services on social media platforms (Facebook, Twitter, Instagram, Google+, Pinterest, etc.), […]
What Makes Cool Nerds a Creative Agency?
What makes Cool Nerds Marketing a “Creative Agency”? Working in the creative services industry, one of the most difficult questions we attempt to answer is, “what does your company do?”. Most agencies offer certain ranges of services, and most are often established and know for a select few areas, such as advertising, design, or technology. […]
Don’t Just Dabble… 5 Reasons to Dive into the World of PPC
DON’T JUST DABBLE… 5 REASONS TO DIVE INTO THE WORLD OF PPC (Pay per Click) 1. If you’re not doing it already, your competition surely is. Data consistently shows blooming trends upwards in online marketing spend by businesses of all industries and sizes. PPC is an extremely worthwhile and practical way to stake an early […]
Display and Retargeting Google Image Ads
Display and Retargeting Google Image Ads Showcase your product or service in a visual way with Google Image ads. Reach customers on websites that partner with Google. Google Image Ads Want to make an impression on customers with engaging graphics? Use Google image ads to capture people’s attention as they browse websites in the Google […]
The Do’s and Don’ts of Social Media Marketing
The Do’s and Don’ts of Social Media Marketing 1. Respond Quickly The purpose of social media marketing is to stay engaged with your followers. If someone comments on a post, messages you, or replies to a tweet, take a few seconds to respond. It is important to make your followers feel as though they have […]
Press Release Media Contact
Three Tips for Selecting a Press Release Media Contact A press release represents the most fundamental tool used to make a connection with the media. A key element of a press release is the designation of a media contact. The media contact is a person named in a press release as the individual media representatives […]
Logo Design And Brand Identity For A Company
All You Need To Know About Logo Design And Brand Identity For A Company. If you run a business of any kind, having an effective logo design goes a long way in improving your brand identity. It is important that you get the logo just right so that you can sell your business better. This […]
Creating the Best Homepage for Your Business
5 Essential Tips for Creating the Best Homepage for Your Business Living in an age where the Internet is a major part of our everyday lives, it is highly likely that the very first experience someone has with your business will be through your website. With first impressions counting for so much, and people’s attention […]
Maximising Your Meta Tags for SEO and CTR
In recent years, people have paid less attention to the optimization of Meta descriptions and Meta tags for good reason. It’s no longer an important thing to do when attempting to get your web pages ranking highly for your chosen search terms. However, it’s important that you don’t overlook the value of paying a bit […]
