10 Top Social Media Agencies in 2024
Top Social Media Agencies to Watch in 2024 In an era where every click counts, finding the right social media partner can be the game changer for brands aiming to stand out. This year, the top social media agencies are redefining what it means to connect with audiences, pushing past the fluff of vanity metrics […]
Optimizing Your Food and Beverage Website for Better SEO
In today’s digital age, having a strong online presence is crucial for any business, especially for CPG (Consumer Packaged Goods) food and beverage brands. To stand out in a crowded market, your website must be optimized for search engines. This ensures that your potential customers can find you easily when searching for products you offer. […]
New product launches and new product marketing strategies
Setting the Stage In the bustling world of Consumer Packaged Goods (CPG), especially in the food and beverage sector, the journey to a product’s success begins well before it hits the store shelves—a strategic and well-executed product launch and new product marketing strategies that separate market leaders from the rest. With the current trend leaning […]
Why Healthcare Professionals and Organizations Need Social Media
Social media is an undeniable force, an integral and constantly evolving part of our lives. Most companies recognize that social media is essential to marketing, but as a regulated industry, many healthcare organizations and providers still avoid its integration, although these regulations become increasingly less of an issue as healthcare organizations develop HIPAA-compliant guidelines to […]
WordPress (vs) Drupal
WordPress vs Drupal. WordPress offers a clean streamlined admin panel that is extremely user-friendly for users that do not have any coding knowledge. Users are able to make a wide array of edits to content such as switching out photos, sliders, text, etc., without the need for a third party to do so. Keeping WordPress […]
Google AdWords vs. Google AdWords Express
Deciding which way to advertise, either the full Google AdWords platform or Google AdWords Express is often a daunting task for small businesses. Even large businesses are faced with advertising challenges but often have years of advertising data to look back on when calling the shots. Once a company agrees to move into the digital […]
Effective Logo Design Tips
Before exploring the ins and outs of what makes a logo design effective, let us take a brief moment to reflect on what exactly a logo is, and what it is not. A logo, simply put, is an identifier; it is also a device used to build brand recognition, build trust and loyalty with your […]
Color Psychology in Digital Marketing and Web Design
Why is Color Psychology Important in Marketing? We see color as a crucial component in our marketing and web design strategies because color has a very powerful effect on how site visitors react to goods and services on a web page. An effective use of color psychology uses the power of color to communicate the […]
The Importance of Social Media Marketing for a Small Business
Social Media Marketing is an essential part of online marketing strategy. o Cost-effectiveness o Reach targeted audiences quickly o Generate more sales Social Media Marketing has the ability to reach large amounts of people in less time and with minimal efforts. By marketing your products/services on social media platforms (Facebook, Twitter, Instagram, Google+, Pinterest, etc.), […]
What Makes Cool Nerds a Creative Agency?
What makes Cool Nerds Marketing a “Creative Agency”? Working in the creative services industry, one of the most difficult questions we attempt to answer is, “what does your company do?”. Most agencies offer certain ranges of services, and most are often established and know for a select few areas, such as advertising, design, or technology. […]
