Effective Logo Design Tips
Before exploring the ins and outs of what makes a logo design effective, let us take a brief moment to reflect on what exactly a logo is, and what it is not. A logo, simply put, is an identifier; it is also a device used to build brand recognition, build trust and loyalty with your […]
Color Psychology in Digital Marketing and Web Design
Why is Color Psychology Important in Marketing? We see color as a crucial component in our marketing and web design strategies because color has a very powerful effect on how site visitors react to goods and services on a web page. An effective use of color psychology uses the power of color to communicate the […]
Press Release Media Contact
Three Tips for Selecting a Press Release Media Contact A press release represents the most fundamental tool used to make a connection with the media. A key element of a press release is the designation of a media contact. The media contact is a person named in a press release as the individual media representatives […]
Logo Design And Brand Identity For A Company
All You Need To Know About Logo Design And Brand Identity For A Company. If you run a business of any kind, having an effective logo design goes a long way in improving your brand identity. It is important that you get the logo just right so that you can sell your business better. This […]
Creating the Best Homepage for Your Business
5 Essential Tips for Creating the Best Homepage for Your Business Living in an age where the Internet is a major part of our everyday lives, it is highly likely that the very first experience someone has with your business will be through your website. With first impressions counting for so much, and people’s attention […]
Public Relations
Public Relations act as a crucial component in establishing success in the marketplace. From small businesses, to large corporations, and everything in between; Public Relations serve an absolutely vital role in establishing, maintaining, and regulating momentum, growth, and credibility. Attracting customers, appealing to existing clients, delivering media coverage to further broaden market penetration and increase […]
3 Important Online Marketing Trends in 2019
You might want to take a close look at what and how you have been doing marketing-wise, then jump start your online marketing campaign in 2019. Consider the following up-and-coming trends as a guide. Real-time and Location-based In 2019, you will be preaching your marketing message across multimedia channels, and it will be delivered […]
Small Business Marketing Products Made Easy
Looking for low-cost, professional resources to promote your small business? If you don’t know where to begin, or if until now you’ve been using a word processing program and cardstock from the office supply store to create “so-so” business cards, it may be time to kick things up a notch. Online graphic design and printing […]
Branding Your Business
Branding Your Business – You’ll Need a Logo, a Great Name…and a Personality! Hot brands often have distinctive attributes that other brands lack. A hot brand has a character, a style, a quality and a personality. A memorable logo and business name are important in the branding process; however, developing a personality or character…well, that […]
