Spring Marketing Tips to Attract Your Customer Base
April 10, 2019 by Amanda Pearl | Project Manager Move aside Winter – Spring is taking over! The weather is finally starting to warm up and the sun is setting later and later. It’s time to box away the puffer coats and turtlenecks and break out the sundresses and favorite pair of sandals. Season changes […]
Creating Online Strategies for Driving In-Store Traffic
April 1, 2019 by Olivia Roehm | Account Executive Is there a real danger of the retail store dying off due to advancements in technology, and e-commerce behemoths like Amazon and Alibaba? Studies show that the “brick and mortar” retail store isn’t going anywhere, and in some cases is even making a comeback. The best […]
SEO Overview Dashboard From Cool Nerds Marketing Now Available In Google Solutions Gallery
SEO continues to be a hot topic among small and large business regardless of industry and sales process. If your business is able to, and focused on, bringing more sales leads in all stages of the funnel through its website, you should be looking for ways to improve your organic SERP rank for queries relevant […]
5 Reasons You May Need to Outsource Your Marketing
April 1, 2019 by Olivia Roehm | Account Executive From small business owners to large corporations, many are choosing to outsource their marketing efforts in 2019. There are a lot of moving pieces that make a business run, but no one is going to buy your product or service if they don’t know it exists. […]
8 Reasons Why You Should Invest in Great Website Design
Feb. 12, 2019 by Ally Nagle | Web Designer 1. Your website is visually unattractive First impressions are everything. Many potential customers or clients visiting your website will immediately leave your site and go on to a competitor’s if your website is straight up ugly or has a very poor organization. Today’s most well-performing websites […]
How to Track Website Conversions With Google Analytics
Google Analytics can provide you with a wealth of information about your website without any customization but in order to fully understand your website performance, you have to make some changes. One simple way to do this is by creating custom goals to track conversion actions users can take on your website. What is a […]
4 Reasons CPG CMOs are moving budgets from Google to Amazon
January 15, 2019 | by Olivia Roehm, Account Executive We all know Amazon is a threat to the CPG industry. The e-commerce giant has not only mastered the literary space but may be working on its own private label CPG products to continue its dominance. Google has always been the driving force for search advertising, but […]
Testing Work-Flow for Facebook Advertising
How do you test Facebook advertising and make sure it’ll get you results? So. Much. Testing. Have you ever been overwhelmed by all the testing opportunities and data to interpret from Facebook? While endless testing options may sound appealing at first, I consistently see the result is analysis paralysis and always wondering if a successful […]
What the New Year means to me as the CEO of Cool Nerds Marketing
Like many companies, 2018 was an excellent year and we are excited to share some improvements and new partnership we are working on for 2019. In a constantly changing industry, it is important to never settle with what we are already doing and continue to grow. In order to do this, changes must be made […]
What is SEO?
What is SEO? SEO is an abbreviation that stands for search engine optimization. If you own a business or run a website, you’re likely going to want to familiarize yourself with the basics of search engine optimization. Having a good SEO plan in place can make or break the web traffic that your website receives. […]
