Minimalism
Minimalism emerged during the early 1960s in the USA as a rejection of abstract expressionism art. At the time, artists believed in stripping emotion from the artwork and any metaphors or symbolism. Aesthetically, minimalist art is a literal presentation that gives a purified form of beauty, representing truth, order, simplicity, and harmony. Currently called neo-minimalism, […]
Building an Online Presence
What is an online presence? An online presence for a business is the business’s website, social profiles, online memberships in directories, and any other places on the Internet where customers and potential customers can find you. Building an active online presence will not only give your customers access to your products and services but will […]
Spark AR: A new asset for you and your brand
Ryan Goldberg | Head Graphic Designer Spark AR is a product from Facebook that allows you to create augmented reality effects for Facebook and Instagram. It will enable you to make filters for either platform that can accomplish many goals in a couple of different ways. You can apply effects directly to users’ faces via […]
How to Get Online Consumers to Love Your Brand
How to Get Online Consumers to Love Your Brand Building a reputable brand is one of the sure-fire ways to create long-term business success. When you solely focus on factors like price, discounts, and direct marketing, you can make sales. Unfortunately, though, you continually have to work to find new customers. Every interaction has to […]
SEO vs. PPC – How to Figure Out What Your Business Needs
SEO vs PPC To increase the visibility of your website in search engine results, the two main strategies you can consider are search engine optimization (SEO) and pay-per-click (PPC) advertising. And while the end goal of each is essentially the same, marketers often struggle to choose which strategy will work better for them, because both […]
Why It Is Vital Your Business Has a Digital Marketing Plan
Why It Is Vital Your Business Has a Digital Marketing Plan The vast majority of businesses will understand the need to build an online presence. Whether your organization is focused primarily on the online or offline world, improving the perception of your brand can take place via a digital marketing plan. Unfortunately, it is common […]
The 5 Key Elements of a Marketing Campaign
The 5 Key Elements of a Marketing Campaign By Olivia Roehm | Account Executive It all starts with a goal. Most of the time, the answer to my question, “what is the goal?” is “sales!” Yeah, we know. Let’s dig a little deeper on how to identify the goal and what key elements are crucial […]
Are Deadlines Important?
by Amanda Pearl, Project Manager Deadlines. The term alone is the bane of most people’s working lives. It’s the term your boss uses that seems to add pressure to a task or situation instantly. You get assigned a deadline, and the clock begins to tick down. As daunting or annoying as they may seem, deadlines […]
Using a Facebook Pixel to Track Advertising Performance
Advertising on Facebook is a very popular way for brands of all sizes to directly connect with their audiences. People are spending hours on social media and in some cases, one platform may be more effective than the other but social advertising is vital to maintaining a strong marketing mix. So, how do you keep […]
The Case Against Stock Photography
by Kristian Segelken, Social Media Manager We are all familiar with stock photography. It’s everywhere. It seems nearly every brochure, advertisement, or packaged product contains an eerily perfect photo of a smiling family or field of flowers. We know these images are fake but we continue to let them slide. As the Atlantic’s Megan Garber […]
