Using a Facebook Pixel to Track Advertising Performance
Advertising on Facebook is a very popular way for brands of all sizes to directly connect with their audiences. People are spending hours on social media and in some cases, one platform may be more effective than the other but social advertising is vital to maintaining a strong marketing mix. So, how do you keep […]
Favorite Fonts of 2019 (So Far!)
Peyton Beard, Social Media Specialist While there are new typefaces being published every day, and hundreds of thousands made public online every year. Design is becoming seemingly oversaturated with clones and clones of the same or similar high-trend typefaces. Those that possess a flair for the dramatic, accessibility and an appreciation for the past are […]
What We Loved About Digital Summit Philadelphia 2019
It was another great year at Digital Summit Philadelphia 2019 where over 1,400 marketers and industry professionals of all levels came together for 2 days of amazing presentations on everything from advanced SEO tactics to effectively targeting Gen Z. If you had the pleasure of attending this year, you are probably still recovering from the […]
3 Ways People Are Engaging with Media
By Olivia Roehm | Account Executive In 2019, it is increasingly important to track how our target and potential customers are engaging with digital media. Content engagement is a sure way to truly understand your customer, so let’s take a look at some popular ways people are engaging with media. 1. User-generated content Younger […]
Build Your Following: 5 Benefits of Using Social Media Management Services
Build Your Following: Many businesses start out handling their own social media profiles, as doing so is simple and cost-effective. Once your business becomes successful, however, it’s a good idea to enlist the help of a social media management company. Here are five proven benefits of hiring professionals to handle your social media tasks. 1) […]
Maxon C4D 102
by Ryan Goldberg, Graphic Designer A Not So Quick Intro Here I will be covering more topics on C4D stemming from this article. There I covered the basics of navigating through the viewport and understanding some of the workplace. In this article, I will include a few more things on a higher level and maybe […]
3 Cutting Edge Digital Marketing Ideas to Activate Your Brand
By Olivia Roehm, Account Executive How can you cut through the noise? This becomes the ultimate question after you’ve asked yourself who is your target audience, what challenge of theirs are we solving, and what investment can we put behind it. Digital is integrated as part of our lives, so cutting through what we’re used […]
Copywriting vs. Design: What Comes First?
June 18, 2019 by Amanda Pearl | Project Manager Ah yes, the unsolved question that has been deliberated for years – which comes first “the chicken” or “the egg”? Some say it was the chicken, for others, it has to be the egg. When it comes to creative processes, it can be challenging to know […]
Conversational Marketing VS Promotional Marketing
Conversational Marketing VS Promotional Marketing June 17, 2019 by Olivia Roehm | Account Executive In 2019, businesses and consumers are able to communicate on a massive scale that has never been seen before. Whether communicating on social media platforms, or using a 24/7 chatbot services, it is becoming readily apparent that a strong conversational marketing […]
Focus On Your Customer, Not Your Competition
By Olivia Roehm, Account Executive I’m not arguing the need to keep track of what your competition is doing, but there is someone more important to focus on: your customer. There are a number of items a company must track to reach growth goals. Identifying changes in the industry and competition will provide an understanding […]
