Is Augmented Reality right for your business?
Author: Danell Burton-Worrell Augmented reality (AR) transforms how you work, learn, play, shop, and connect with the world. AR shopping options to let you ‘try on’ products via your phone camera were implemented on Instagram in 2019. AR experiences that let you envision products in your own home are only likely to continue to drive […]
Guide for Small Businesses: The Trends of Changing Consumer during COVID
By Kathleen Woods As the World faces these uncertain times, there has been a change in how people will be able to connect with small businesses. This pandemic has turned into a long-term situation and businesses will need to adjust their ways. Here are some trends that marketers are seeing those influence businesses to continue […]
How can your business benefit from Twitter Fleets?
By Danell Burton-Worrell Twitter rolled out at the end of 2020. Fleets or fleeting tweets are a new way to share content on Twitter that’s only available 24 hours. It cannot be retweeted or replied to publicly. Similar to Instagram Stories, it’s an excellent way for businesses to interact with consumers. Unlike Instagram stories, you […]
3 Reasons to Use an Agency for Social Media Marketing
Social media offers the perfect opportunity to grow your business and interact with your client base. Marketing on social media increases brand exposure while allowing you to generate new leads. However, social media marketing is a time-consuming task that requires a lot of effort on a consistent basis. Choosing to use an agency for social […]
Will Advertisers Flock to Google’s FLoC – Third-party Cookies Alternative
Google has announced, via blog, that it will make its alternative to third-party cookies, Google FloC, available for public testing in Q2 2021 and claims it will protect the privacy of users while providing advertisers with needed attribution data. Finding the balance. GDPR, CCPA, the elimination of third-party cookies, browsers cracking down on fingerprinting, and […]
Why Marketing is Essential for Your Business
By: Lilyana Hilaman Why Marketing is Essential for Your Business All successful businesses have one thing in common: they know how to market. Most people have heard of marketing and understand what it is, but many don’t understand just how important it is. With so much technology at our fingertips and media consumption flowing, marketing […]
Image Compression for Social Media
There is plenty of confusion and mystery when it comes to the file size of your images on social media. The biggest misconception is that a lot of people think that having the highest quality image is the best way to present your brand online. This is true in terms of the content and composition […]
Acting on Customer Feedback = More
by: Olivia Roehm I’m a consumer and a customer of a lot of businesses. I’ve realized I value a business’ goals to review, understand, interact with, and act on customer feedback more than anything else. Why? Because when I can see that a business is listening and learning from the audience they want to sell […]
Digital Advertising Trends for H2 2020
Alina Peon | Cool Nerds Marketing Intern We can all agree that 2020 has been a hard year for everyone and that most of us are eager for a fresh start. As we reach the second half of 2020 and approach Q3 and Q4 in the business world, most of us are asking ourselves: how […]
Philadelphia marketing services for small businesses
Ignite Your Philadelphia Small Business with Our Strategic Marketing Services Navigating the New Normal: Philadelphia’s Small Business Landscape Operating a small business in Philadelphia, Pennsylvania during these post-pandemic times presents unique challenges and opportunities. Many local businesses grappled with lost revenue, operational downsizing, and even closures during the COVID-19 pandemic. Now, as we push forward […]
