How to Market a Food & Beverage Brand Launching in Walmart (The Velocity-First Playbook)
You got the Walmart yes. Now the hard part starts. For a food and beverage brand, a Walmart launch is tougher than almost any other category, because your product has a clock on it. Most launch marketing is built for awareness. Walmart doesn’t grade awareness. It grades velocity — units sold per store, per week, […]