Fast-Moving Consumer Goods (FMCG) brands or AKA Consumer Packaged Goods CPG require strong marketing strategies to maintain visibility and drive sales. Whether it’s a global household name or an emerging brand looking for market penetration, the Best FMCG marketing agency UK can make all the difference through the right marketing strategy and social media marketing.
Finding the best FMCG marketing agency in the UK can make a huge difference for consumer brands looking to scale. In this guide, we highlight the top agencies helping food, beverage, and CPG brands grow through innovative marketing strategies.
Below, we’ve compiled a list of top FMCG marketing agencies mainly in the UK. If you’re looking for the best FMCG marketing agency UK tthat specialize in everything from social media management to digital advertising and influencer partnerships.
1. Cool Nerds Marketing
Specialties: CPG Social Media, Content Creation, Influencer Marketing, Brand Activation.
Cool Nerds Marketing is a powerhouse in CPG marketing and social media marketing, working with some of the biggest names in food, beverage, and health and beauty. Their data-driven strategies focus on social media engagement, influencer campaigns, and creative brand storytelling.
From organic growth strategies to high-performance paid media, Cool Nerds Marketing has helped FMCG brands scale their social media presence, increase brand awareness, and drive conversions. Their expertise extends across the U.S. and international markets, making them a go-to choice for brands seeking a strong digital presence.
Why They Stand Out:
- Proven success with CPG, food and beverage, pharmaceutical, and personal care brands
- Data-backed marketing tailored for FMCG businesses
- Strong focus on social media community building & engagement
Clients: Mini Melts Ice Cream, Campbell’s, Herr’s, Schaller & Weber
Website: Cool Nerds Marketing
2. The Social Shepherd
Specialties: Paid Social, Creative Content, Performance Marketing
One of the fastest-growing FMCG marketing agencies in the UK, The Social Shepherd specializes in scaling FMCG brands through data-driven social media advertising. Their expertise in Facebook Ads, TikTok strategies, and performance content has helped them grow revenue for brands through full-funnel campaigns.
🏆 Why They Stand Out:
- High-level paid social & search expertise
- Strong partnerships with TikTok, Meta, and Google
- Track record of delivering ROAS-focused campaigns
Clients: Huel, Lick, Passenger Clothing, Unilever
👉 Website: The Social Shepherd
3. Born Social
Specialties: FMCG Social Strategy, Creative Content, Influencer Campaigns
A digital-first FMCG marketing agency that understands the social media habits of younger consumers. Born Social crafts strategic, trend-driven social media campaigns that help FMCG brands connect with Gen Z and Millennials.
Why They Stand Out:
- Focus on highly creative, social-first content
- Trusted by global FMCG brands like Nando’s & Guinness
- Expertise in emerging digital trends & social media strategy
Clients: Guinness, Nando’s, Kopparberg
Website: Born Social
4. Flourish Digital & Direct
Specialties: Integrated Marketing, Loyalty Programs, Email & CRM
Flourish takes a multi-channel approach to FMCG marketing, offering customer retention strategies, CRM, and email marketing. Their expertise lies in driving repeat purchases, brand loyalty, and long-term consumer engagement for FMCG brands.
Why They Stand Out:
- Experts in email marketing & customer loyalty
- Works with global FMCG brands in the UK and beyond
- Focuses on building long-term customer relationships
Clients: P&G, Costa Coffee, Tesco, Nestlé
Website: Flourish
5. We Are Social
Specialties: Global FMCG Social Media Campaigns
We Are Social is a global leader in social media marketing for FMCG brands, with a focus on trend-driven digital storytelling. They work with household names like Adidas, Heineken, and Kellogg’s, crafting high-impact campaigns that drive brand awareness and engagement.
Why They Stand Out:
- Strong global presence with UK offices
- Deep understanding of consumer behavior
- Experts in social media, PR, and digital campaigns
Clients: Adidas, Heineken, Kellogg’s
Website: We Are Social
6. PrettyGreen
Specialties: PR, Brand Experience, Social Media
PrettyGreen is an FMCG creative agency that blends PR, experiential marketing, and digital content to create memorable brand campaigns. Their team specializes in crafting high-energy, viral brand activations that resonate with consumers.
Why They Stand Out:
- Award-winning PR & digital storytelling
- Strong connections in the entertainment industry
- Masters of creating shareable brand moments
Clients: Amazon, Under Armour, PepsiCo
Website: PrettyGreen
7. Truffle Social
Specialties: FMCG Digital & Content Strategy
A boutique agency with a strong focus on food and beverage brands, Truffle Social delivers tailored digital marketing solutions that combine creative storytelling with performance-driven strategy.
Why They Stand Out:
- Specialists in FMCG social media & digital
- Strong expertise in content creation & branding
- Helps brands scale through high-quality digital campaigns
Clients: Lindt, Coca-Cola, Green & Black’s
Website: Truffle Social
8. Eat Creative
Specialties: FMCG Branding & Packaging Design
Eat Creative blends strategy, branding, and design to help FMCG brands stand out. Their expertise in packaging, brand identity, and storytelling helps brands connect with consumers on a deeper level.
Why They Stand Out:
- Strong branding & packaging design expertise
- Works with global FMCG brands & startups
- Creates memorable visual identities
Clients: Danone, Suntory, Nestlé
Website: Eat Creative
Final Thoughts: Finding the Right FMCG Marketing Agency
Choosing the right FMCG marketing agency can have a huge impact on your brand’s growth. Whether you need a data-driven digital strategy, social media engagement, or a full-scale brand activation, these agencies are some of the best in the industry.
For food and beverage brands, health and beauty CPGs, or any fast-moving consumer goods companies, the right agency will help you increase awareness, boost conversions, and drive long-term customer loyalty.
If you’re looking for the Best FMCG marketing agency that specializes in CPG marketing, social media management, and brand activation, Cool Nerds Marketing is the go-to choice for 2025.
Visit Cool Nerds Marketing to explore how they can grow your brand.
