Social media management for ice cream companies

Social Media Management for Ice Cream Companies: Strategies to Boost Engagement and Sales

Social media marketing for ice cream companies isn’t just about showing pretty scoops—it’s about building desire, driving foot traffic, and turning casual followers into repeat customers.

With over 5 billion people using social media globally, platforms like Instagram, TikTok, and Facebook are essential tools for ice cream brands looking to grow in 2025. But the rules have changed. What worked last year won’t cut it now.

To stand out in a crowded market, ice cream companies need content that doesn’t just look good—it needs to get saved, shared, and acted on. Whether you’re a local shop promoting a seasonal flavor or a national brand trying to grow DTC sales, your ice cream social media strategy should drive real results.

Here’s what we know:

• Brands with consistent, crave-worthy content see 30–50% more engagement

• Short-form videos are now the top-performing content type for frozen treat brands

• UGC (user-generated content) increases brand trust and reach—especially when sourced and repurposed properly

• Local paid ads can still drive thousands of in-store visits when paired with smart creative

At Cool Nerds Marketing, we build and manage full-scale social media marketing campaigns for ice cream brands—from creative concepting to paid ad targeting. We know what works because we do it every day.

If you want to increase engagement, grow your following, and actually get customers to take action, the right social media strategy will get you there. Below, we break down the latest tactics for 2025 that top-performing ice cream companies are using to stand out online and drive revenue.

Why Social Media Marketing Is Essential for Ice Cream Brands

Today, over 5.24 billion people—nearly 64% of the global population—use social media. That’s not just a trend. It’s where your next customer is making decisions. (DataReportal)

For ice cream companies, social media is no longer optional. Brands that invest in smart, consistent content see results:

• Ice cream brands that stay active and engaged on platforms like Instagram and TikTok report a 32% lift in brand recognition and a 27% boost in customer retention. (Social Bakers)

• Short-form videos, including TikTok clips and Instagram Reels, drive 48% higher engagement rates for food brands—especially when showing craveable visuals or behind-the-scenes moments.

Whether you’re promoting a new flavor or trying to drive traffic to a scoop shop, social media marketing for ice cream brands is one of the most effective tools to connect with customers, stay top-of-mind, and drive real growth.

@talentigelato

The more movies we watch, the more creative our snacks got to get. Cue: Talenti Gelato Pretzel Bite Sandwiches 🍦🥨 #talenti #talentigelato #snacks

♬ original sound – Talenti Gelato

Best Social Media Strategies for Ice Cream Companies

1. Leverage Seasonal and Trend-Based Content

• Create Limited-Time Flavors: Promote seasonal flavors and collaborations with engaging content on Instagram and Facebook.
• Holiday-Themed Campaigns: Run contests or themed posts for National Ice Cream Day, summer holidays, and winter indulgence.
• Jump on Viral Trends: Use trending sounds and challenges on TikTok to increase visibility.

2. Utilize User-Generated Content (UGC) to Build Community

• Encourage customers to share photos and videos enjoying your ice cream with a branded hashtag.
• Feature UGC in Instagram Stories and on your profile to create authentic engagement.
• Offer incentives such as discounts or free ice cream for the best user submissions.

3. Partner with Influencers & Micro-Influencers

• Collaborate with local food bloggers and dessert influencers to promote your brand.
• Host influencer giveaways where participants must follow your account and tag a friend.
• Focus on micro-influencers (10k–50k followers), as they see the highest engagement rates at 3.86%. (Influencer Marketing Hub)

4. Optimize Social Media Ads for Conversions

• Use geo-targeted Facebook and Instagram ads to attract local customers.
• Implement retargeting campaigns for customers who visited your website but didn’t make a purchase.
• Run A/B tests on ad creatives to see which visuals and messages drive the highest engagement.

5. Create Engaging Short-Form Videos

• Show behind-the-scenes content of ice cream production.
• Feature fun challenges, such as customers trying your spiciest or most unique flavors.
• Highlight customer reactions to tasting new flavors in TikTok and Instagram Reels.

FAQs: Social Media Marketing for Ice Cream Brands

What social media platform is best for ice cream companies?
Instagram and TikTok perform best for ice cream brands. Both platforms are visual-first, which helps showcase flavor drops, scoops, and seasonal promotions in ways that drive engagement and shares.

How often should an ice cream brand post on social media?
Aim for 3–4 high-quality posts per week on Instagram and Facebook. On TikTok, daily short-form videos work best to stay on top of the algorithm and capture real-time trends. Quality matters more than quantity—but consistency is key.

Should ice cream companies run paid social ads?
Yes. Paid social ads—especially geo-targeted ones—can drive local traffic, increase store visits, and promote product launches. A well-run ad campaign often outperforms traditional local ads when paired with great creative.

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Final Thoughts

Social media marketing for ice cream companies is no longer optional—it’s a must-have for staying visible and competitive in 2025. From influencer partnerships and user-generated content to paid ads and short-form video, today’s top-performing ice cream brands are winning by staying active, strategic, and customer-focused online.