Facebook in 2025: Why It Still Dominates Social Media
Since 2004, Mark Zuckerberg grew Facebook into a multi-billion-dollar company with billions of users worldwide. Despite increased competition from TikTok, Instagram, and LinkedIn, Facebook remains the world’s largest social media platform with 3.065 billion active users as of Q1 2025 (Statista).
With a massive active user base, Facebook offers unmatched opportunities for businesses and advertisers. This report provides an in-depth look at Facebook’s latest statistics, including demographics, advertising performance, mobile usage, video trends, and future predictions to help businesses leverage Facebook effectively.
Facebook User Statistics
How Many People Use Facebook in 2025?
- 3.065 billion monthly active users (MAUs)—a 2.5% increase from 2024.
- 2.1 billion daily active users (DAUs)—representing a 2.1% year-over-year growth (Meta Transparency Report).
- 400 users sign up every minute.
- Facebook users generate 510,000 comments, 293,000 status updates, 136,000 photo uploads, and 4 million likes per minute.
Where Are Facebook Users Located?
- India leads with 450 million users—making up 14.6% of Facebook’s total audience.
- United States: 195 million users.
- Indonesia: 140 million users.
- Other top countries: Brazil, Mexico, Philippines, Vietnam, and Thailand.
Who Uses Facebook? (Demographics)
- Largest age group: Men aged 25-34 (18.4% of global users).
- 6.6% of Facebook users are 65+, proving its wide generational reach.
- 69% of Millennials (ages 27-42) actively use Facebook, compared to only 37% of Gen Z.
- 51.48% of the U.S. population has a Facebook account.
- In the UK, 54.63% of the population uses Facebook—approximately 37.45 million people.
- Facebook is accessed more than once a day by 45% of UK users.
How Much Time Do People Spend on Facebook?
- The average Facebook user spends 33 minutes per day on the platform.
- Users in the UK average 42 minutes per day, higher than the global average.
Facebook Advertising Statistics
How Effective Are Facebook Ads?
- 93% of social media marketers use Facebook Ads due to its massive reach.
- Total Facebook ad revenue in 2025: $135 billion, with 93% of revenue coming from mobile ads (Statista).
- The average revenue per user (ARPU) is $13.12.
Best Performing Facebook Ad Formats in 2025
- Carousel Ads: 1.92% CTR (highest engagement).
- Video Ads: 1.84% CTR—2x more engagement than static images.
- Stories Ads: 1.25% CTR.
- Reels Ads: Fastest-growing format—50% higher conversions than static ads.
Facebook Ad Reach & Cost
- Potential ad reach: 1.983 billion users per month.
- Average CPC (cost per click) across all industries: $0.42.
- Peak Facebook traffic occurs on Wednesdays and Thursdays between 11 AM – 2 PM.
Facebook Mobile & Device Statistics
- 98.5% of users access Facebook via mobile devices.
- 81.8% of users exclusively use Facebook on mobile.
- 16.7% use both mobile and desktop.
- Only 1.5% of users access Facebook solely from a desktop or laptop.
- Mobile-first video ads now generate more than half of Facebook’s total video revenue.
Facebook Video Statistics
- Videos uploaded natively on Facebook have 10x the reach of YouTube links.
- 74% of Facebook videos are watched without sound—making captions essential.
- Square videos (1:1) generate 35% more views than landscape videos.
- The average watch time on Facebook videos is 10 seconds.
- Facebook Stories have 500 million daily active users.
Facebook Groups & Community Engagement
- 1.8 billion users engage with Facebook Groups each month.
- Private groups see 40% higher engagement than public ones.
- Brands using Facebook Groups experience 30% higher organic engagement compared to Pages.
Facebook Marketplace & Social Commerce Growth
- 1.1 billion people use Facebook Marketplace monthly (Statista).
- 50% of Facebook users have made a purchase directly from Facebook Shops.
- Live shopping events drive 3x higher conversions than traditional eCommerce listings.
- Mobile Facebook ads generated an estimated 36.4 billion calls to U.S. businesses in 2019.
Facebook Messenger & AI Chatbots
- 1.2 billion messages exchanged between businesses and users each month.
- AI-powered chatbots now handle 80% of customer inquiries, reducing response times by 40%.
- Messenger marketing has a 70% open rate, significantly outperforming email marketing.
How Facebook’s Algorithm Works in 2025
- Engagement-based ranking: Comments, shares, and saves matter more than likes.
- Longer watch times increase organic reach.
- User-generated content (UGC) performs 3x better than brand-generated posts.
- Groups and friend-based content get priority over business pages (Hootsuite).
Future of Facebook: What’s Next?
- AI-driven content recommendations will further personalize user feeds.
- More investment in AR & VR—Meta is expanding its metaverse integrations.
- Facebook News will prioritize local content, helping businesses reach targeted audiences.
- Social commerce will keep growing, making Facebook Shops a key eCommerce player.
- AI automation will shape content strategies, boosting organic reach.
- Privacy regulations will impact ad targeting, increasing focus on first-party data.
Final Verdict: Is Facebook Still Worth It in 2025?
With billions of active users, a powerful advertising ecosystem, and growing eCommerce potential, Facebook remains a top-tier marketing platform. Brands that adapt to new trends and leverage video, mobile-first ads, and AI-driven engagement will continue to see success.
Want to dominate Facebook marketing in 2025? Cool Nerds Marketing specializes in high-performance social media campaigns that drive engagement and revenue. Contact us today to scale your brand’s reach on the world’s biggest social platform!
