What You Should Know About Shadow Banning
What You Should Know About Shadow Banning Kristian Segelken – Social Media Manager If your business is on Instagram, you might have heard the term “shadow ban” thrown around. There is a great deal of confusion over what the expression means and whether or not shadow banning is actually real. While these are important questions, […]
Using a Facebook Pixel to Track Advertising Performance
Advertising on Facebook is a very popular way for brands of all sizes to directly connect with their audiences. People are spending hours on social media and in some cases, one platform may be more effective than the other but social advertising is vital to maintaining a strong marketing mix. So, how do you keep […]
What We Loved About Digital Summit Philadelphia 2019
It was another great year at Digital Summit Philadelphia 2019 where over 1,400 marketers and industry professionals of all levels came together for 2 days of amazing presentations on everything from advanced SEO tactics to effectively targeting Gen Z. If you had the pleasure of attending this year, you are probably still recovering from the […]
Marketing Your Business with Instagram Stories
May 21, 2019 by Kristian Segelken | Social Media Specialist If you are only posting to your business’ Instagram feed, you are missing out on half of what the platform has to offer. Instagram stories are a fun and effective marketing tool and recent updates make it easier to use than ever. Not sure where […]
Five Ways to Improve Your Company’s Marketing Efforts
Five Ways to Improve Your Company’s Marketing Efforts Without proper marketing, it can be tough for interested customers to find your company’s products or services. Luckily, if you feel like your marketing efforts aren’t quite at the level that you would like them to be at, there are some easy ways to give them a […]
Facebook for CPGs: Increasing Reach, Building Brand Loyalty, and Tracking sales Impact
By: Olivia Roehm, Account Executive As the consumer packaged goods industry continues to grow, so do the needs and demands of the customer. Among the growing list of 2019 trends, companies need to focus most importantly on the increased reliance on customer data. With over 156M people in America accessing Facebook each day, there are […]
What Is Influencer Marketing and Why Does Your Business Need It?
What Is Influencer Marketing and Why Does Your Business Need It? Influencer marketing is one of the hottest trends in the online marketing space right now. But while many trends have a short life, quickly being replaced by something new, influencer marketing is here to stay. Influencer marketing has been around for long enough to […]
Spring Marketing Tips to Attract Your Customer Base
April 10, 2019 by Amanda Pearl | Project Manager Move aside Winter – Spring is taking over! The weather is finally starting to warm up and the sun is setting later and later. It’s time to box away the puffer coats and turtlenecks and break out the sundresses and favorite pair of sandals. Season changes […]
5 Reasons You May Need to Outsource Your Marketing
April 1, 2019 by Olivia Roehm | Account Executive From small business owners to large corporations, many are choosing to outsource their marketing efforts in 2019. There are a lot of moving pieces that make a business run, but no one is going to buy your product or service if they don’t know it exists. […]
Custom Audience Insights Dashboard From Cool Nerds Marketing Now Available In Google Solutions Gallery
As a Google Certified Partner, we work very hard to provide our clients with the information they need in order to fully understand how everything from SEM/social efforts to SEO strategies is impacting their bottom lines. One of the most important aspects of a well-managed account is reporting. While metrics specific to individual campaigns should […]