SEO vs. PPC – How to Figure Out What Your Business Needs
SEO vs PPC To increase the visibility of your website in search engine results, the two main strategies you can consider are search engine optimization (SEO) and pay-per-click (PPC) advertising. And while the end goal of each is essentially the same, marketers often struggle to choose which strategy will work better for them, because both […]
Optimize Your Website and Improve Your SEO
When it comes to optimizing your website, SEO is vital for marketing. Optimizing your website to include web pages, blogs, and other content means that you’re making your site more visible. Targetted keywords and search phrases are also important for SEO. People rely on search engines Users and consumers rely heavily on search engines when […]
What We Loved About Digital Summit Philadelphia 2019
It was another great year at Digital Summit Philadelphia 2019 where over 1,400 marketers and industry professionals of all levels came together for 2 days of amazing presentations on everything from advanced SEO tactics to effectively targeting Gen Z. If you had the pleasure of attending this year, you are probably still recovering from the […]
Creating Online Strategies for Driving In-Store Traffic
April 1, 2019 by Olivia Roehm | Account Executive Is there a real danger of the retail store dying off due to advancements in technology, and e-commerce behemoths like Amazon and Alibaba? Studies show that the “brick and mortar” retail store isn’t going anywhere, and in some cases is even making a comeback. The best […]
SEO Overview Dashboard From Cool Nerds Marketing Now Available In Google Solutions Gallery
SEO continues to be a hot topic among small and large business regardless of industry and sales process. If your business is able to, and focused on, bringing more sales leads in all stages of the funnel through its website, you should be looking for ways to improve your organic SERP rank for queries relevant […]
Custom Audience Insights Dashboard From Cool Nerds Marketing Now Available In Google Solutions Gallery
As a Google Certified Partner, we work very hard to provide our clients with the information they need in order to fully understand how everything from SEM/social efforts to SEO strategies is impacting their bottom lines. One of the most important aspects of a well-managed account is reporting. While metrics specific to individual campaigns should […]
Maximising Your Meta Tags for SEO and CTR
In recent years, people have paid less attention to the optimization of Meta descriptions and Meta tags for good reason. It’s no longer an important thing to do when attempting to get your web pages ranking highly for your chosen search terms. However, it’s important that you don’t overlook the value of paying a bit […]
Why Small Businesses Need Local SEO
The search engines are constantly improving their algorithms in order to provide the most relevant results to their users, and one of the most important aspects of this is targeting results based on geographical location. For local businesses stepping into the highly competitive world of online marketing, making sure that your website shows up in […]
