The Brief by Cool Nerds: Strategy, Not Just Headlines
Week of May 13, 2025What the smartest marketers are watching — and what it really means. Signal of the Week AI is no longer a backend tool — it’s reshaping how, when, and where ads appear.Amazon’s rollout of contextual AI ads on Prime Video signals the beginning of ad personalization without personal data — and […]
The Brief by Cool Nerds: Marketing Intelligence for the Week of May 6, 2025
Signal of the Week: AI Agents — Buzzword or Breakthrough? What Happened:The term “AI agents” is gaining traction, with startups labeling various tools under this umbrella. However, experts like Andreessen Horowitz’s Guido Appenzeller caution that many so-called agents are merely enhanced chat interfaces, lacking true autonomous capabilities. Despite this, significant investments continue in this space, […]