Image Compression for Social Media

There is plenty of confusion and mystery when it comes to the file size of your images on social media. The biggest misconception is that a lot of people think that having the highest quality image is the best way to present your brand online. This is true in terms of the content and composition […]

Acting on Customer Feedback = More

consumer feedback

by: Olivia Roehm I’m a consumer and a customer of a lot of businesses. I’ve realized I value a business’ goals to review, understand, interact with, and act on customer feedback more than anything else. Why? Because when I can see that a business is listening and learning from the audience they want to sell […]

Digital Advertising Trends for H2 2020

Alina Peon | Cool Nerds Marketing Intern We can all agree that 2020 has been a hard year for everyone and that most of us are eager for a fresh start. As we reach the second half of 2020 and approach Q3 and Q4 in the business world, most of us are asking ourselves: how […]

Video Marketing: Tips, Tricks & Trends

Camera for video marketing

Marketing trends are forever changing. As new platforms enter the ring and consumer behaviors begin to shift, your marketing strategy must adapt. Keeping up with the current trends will help your brand stay relevant and stick out amongst the rest. In 2020, Video Marketing is on the rise and is a necessity for your businesses […]

Maxon C4D 104: Getting to know R21

Intro Welcome back to the next installment of this little series on the basics of Maxon C4D, today is series 104. If you need a quick refresher on what we learned last time, check it out here! This time we will be looking into some features that R21 has brought since that is where we […]

3 Visual Trends for 2020

Social trends

Kristian Segelken | Creative Director Trends come and go but good branding is forever. You’ve gone through the hard work of figuring out what your brand should look like, but how does it align with current visual trends? Here’s a brief selection of the most eye-catching trends so far this year. Which ones fit your […]

Marketing agency Delaware

We show Delaware flag to point out we are Delaware marketing agency

Your Perfect Marketing Partner: Why Choose Us? In a digital world that’s continually evolving, Cool Nerds Marketing remains the top choice for businesses in Delaware, Philadelphia, Washington, DC, and Maryland. Partnering with our locally connected marketing agency opens up a world of benefits for your brand. We are located right in the heart of Wilmington, […]

Study the Customer, Get Results

Chinese food box

Focus: Study the Customer, Get Results Alina Peon | Cool Nerds Marketing Intern The recent COVID-19 outbreak has resulted in extended periods of time in quarantine, temporary closure of restaurants and supermarkets, and an increase in delivery and online shopping services. As people stay home, they are faced with one big challenge: the kitchen. For […]

Why Facebook and Instagram Shops are Important for Small Businesses

A store aisle filled with various CPG products, showcasing the importance of building brand loyalty in a highly competitive industry

In this new world, more and more people are shifting their small businesses online. These businesses are using Facebook and Instagram to sell their products on Facebook and Instagram shops. Social media helps them communicate their products quickly to their customers. This is more so realized during this time of COVID-19 where a lot of […]

Tiktok: The 15-second marketing opportunity

Tiktok: The 15-second marketing opportunity Alina Peon | Cool Nerds Marketing Intern I can’t lie, these past weeks I’ve spent countless hours on TikTok like most teens and young adults my age. TikTok proves to be a relaxing activity and a couple laughs – a pick-me-up from my work and study routine during this long […]