Creating the Best Homepage for Your Business
5 Essential Tips for Creating the Best Homepage for Your Business Living in an age where the Internet is a major part of our everyday lives, it is highly likely that the very first experience someone has with your business will be through your website. With first impressions counting for so much, and people’s attention […]
Maximising Your Meta Tags for SEO and CTR
In recent years, people have paid less attention to the optimization of Meta descriptions and Meta tags for good reason. It’s no longer an important thing to do when attempting to get your web pages ranking highly for your chosen search terms. However, it’s important that you don’t overlook the value of paying a bit […]
Fun Facts about Delaware
The first scheduled steam railroad in the nation was in Delaware. The only state without any National Park Systems is Delaware. The Methodist Church of America was organized in Delaware. John Dickinson’s childhood home is preserved […]
Public Relations
Public Relations act as a crucial component in establishing success in the marketplace. From small businesses, to large corporations, and everything in between; Public Relations serve an absolutely vital role in establishing, maintaining, and regulating momentum, growth, and credibility. Attracting customers, appealing to existing clients, delivering media coverage to further broaden market penetration and increase […]
Non-Digital Marketing in the Digital Age
Marketing for your small business requires that you keep up with the times, and that means taking advantage of digital media sources such as websites and cable TV. But digital marketing should only be used as a supplement to conventional methods. Never abandon old school tactics. Remember, not all of your potential customers will be […]
How to Use Social Media for Business
The smartphone has become ubiquitous. In the United States of America, you will find either an iPhone or an Android tucked into the hip pocket or handbag of one out of every two adults (Source: Pew Research Centre, pewinternet.org/Reports/2013/Smartphone-Ownership-2013/Findings.aspx), which is why savvy businesses are so keen to embrace social media. The social media landscape […]
3 Important Online Marketing Trends in 2019
You might want to take a close look at what and how you have been doing marketing-wise, then jump start your online marketing campaign in 2019. Consider the following up-and-coming trends as a guide. Real-time and Location-based In 2019, you will be preaching your marketing message across multimedia channels, and it will be delivered […]
Small Business Marketing Products Made Easy
Looking for low-cost, professional resources to promote your small business? If you don’t know where to begin, or if until now you’ve been using a word processing program and cardstock from the office supply store to create “so-so” business cards, it may be time to kick things up a notch. Online graphic design and printing […]
Make the Most of E-Mail Marketing
Internet gurus emphasize the power and necessity of e-mail marketing. With a well-screened mailing list and a series of solid, targeted messages, webmasters can create marketing campaigns that keep current customers loyal and draw new clients at little to no cost. There are solid reasons for webmasters to use e-mail as one of the tools […]
Branding Your Business
Branding Your Business – You’ll Need a Logo, a Great Name…and a Personality! Hot brands often have distinctive attributes that other brands lack. A hot brand has a character, a style, a quality and a personality. A memorable logo and business name are important in the branding process; however, developing a personality or character…well, that […]
