Social media marketing is more than posting on Facebook and X a few times per day. If your goal is to build a brand, engage prospects, support search visibility, and drive sales, social media requires time, effort, and structure. A well-built social media strategy helps guide that effort. But before you can build one, you need to

Influencer marketing has become one of the most effective ways for brands to reach their audiences — but the question every marketer faces today is: Are TikTok influencers better than Instagram influencers? Both platforms have massive user bases, powerful engagement potential, and proven ROI when done right. Yet, the way audiences behave — and how influencers create

When it comes to going viral, two platforms dominate every marketer’s mind — TikTok and Instagram. Both can create overnight sensations, but they operate on different systems, audiences, and algorithms. For brands, influencers, and creators trying to figure out where to invest their energy, understanding how virality works on each platform is essential. At Cool Nerds Marketing,

What Is a Social Media Agency? A social media agency helps brands strengthen their online presence, engage their communities, and drive measurable results through platforms like Instagram, TikTok, YouTube, Facebook, and LinkedIn. These agencies turn strategy and storytelling into performance — helping brands stay relevant in a fast-changing digital environment. New Jersey has become a rising hub

Introduction In 2026, social media will no longer be optional — it will be one of the primary engines of brand growth, product discovery, and direct revenue. But the landscape is shifting faster than ever: AI advances, privacy transformations, content saturation, platform volatility, and evolving consumer expectations are all colliding. If you search “social media agency” today,

In 2025, omnichannel marketing is no longer a luxury—it’s a necessity. Brands that can weave together consistent, personalized experiences across physical and digital touchpoints are the ones winning in terms of revenue, loyalty, retention, and brand perception. Below, we explore the most compelling statistics and data around omnichannel campaigns, why they matter, how they drive performance, and

Introduction In 2025, the best social media campaigns from consumer packaged goods (CPG) brands combined creativity, cultural relevance, and platform-native execution. From playful TikTok challenges to bold purpose-driven messaging, the leading global food and beverage brands showed how to stay relevant in a crowded market. Note on metrics: Campaign results that reference TikTok hashtags reflect the cumulative

If you sell snacks, drinks, sauces, or anything you grab off a grocery store shelf, this report is for you. Every year, marketers ask the same questions: This 2025 CPG Social Media Benchmark Report answers those questions with real numbers and simple explanations. Think of it like a scoreboard for the food & beverage world. 1. Why

Instagram isn’t just a photo app anymore—it’s a discovery engine, a shopping layer, and a cross‑channel ad platform sitting at the center of culture. Below is a dense, up‑to‑date reference you can cite in decks, briefs, and content—packed with vetted numbers and clear takeaways. 1) Size and Reach (Jan–July 2025) What to do with this: Prioritize creative

Top Social Media Marketing Companies to Watch This Year Finding the right social media agency can feel confusing.There are hundreds of social media marketing agencies promising results, but only a few truly help brands grow. That’s why this 2026 guide lists the best social media agencies in the United States—the ones turning likes into loyal fans and

What Is a Social Media Agency? A social media agency helps businesses grow their presence, reputation, and revenue across platforms like Instagram, TikTok, YouTube, Facebook, and LinkedIn. These agencies go beyond posting content — they build strategies that connect brands to real audiences, drive measurable engagement, and turn followers into customers. From content creation to paid media,

What is Instagram Marketing? Instagram marketing is the use of Instagram’s platform—through organic posts, paid ads, Reels, and influencer collaborations—to build brand awareness, engage with audiences, and drive sales. With over 2 billion active users, Instagram has become one of the most important platforms for businesses looking to connect with consumers visually and emotionally. Unlike traditional social

Social media isn’t just about posts and followers anymore—it’s where buying decisions happen, where brands are built, and where reputations are made. If you’re searching for a social media agency that can actually move the needle, you’re in the right place. This guide will show you how to choose the best partner, what matters in 2025, and

Top 20 Social Media Marketing Updates Welcome to this week’s social media marketing breakdown from Cool Nerds. From TikTok’s AI ad rollout to Meta’s push for full automation, the week of June 19, 2025, delivered major shifts across platforms. Whether you’re a social media strategist, marketing exec, or agency lead, this roundup gives you everything you need

TikTok has transformed from a Gen Z dance app into one of the most powerful players in social media, commerce, and culture. In 2025, it’s not just a platform—it’s a behavior driver. Whether you’re a CPG brand launching on TikTok Shop, a media buyer testing short-form ads, or a marketer tracking usage trends, this guide compiles the