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Social Media

Best Social Media Campaigns of 2025 (CPG Case Studies & Examples)

Introduction In 2025, the best social media campaigns from consumer packaged goods (CPG) brands combined creativity, cultural relevance, and platform-native execution. From playful TikTok challenges to bold purpose-driven messaging, the leading global food and beverage brands showed how to stay relevant in a crowded market. Note on metrics: Campaign results that reference TikTok hashtags reflect the cumulative

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Woman selecting bottled drinks from a store shelf, representing food and beverage CPG marketing trends for the 2025 CPG Social Media Benchmark Report.
Social Media

2025 CPG Social Media Benchmark Report: Stats, Trends & Insights

If you sell snacks, drinks, sauces, or anything you grab off a grocery store shelf, this report is for you. Every year, marketers ask the same questions: This 2025 CPG Social Media Benchmark Report answers those questions with real numbers and simple explanations. Think of it like a scoreboard for the food & beverage world. 1. Why

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Instagram logo collage made from small objects on an orange background — hero image for Instagram Statistics 2025
Social Media

Instagram Statistics 2025: A Complete, Fact-Filled Guide for Marketers

Instagram isn’t just a photo app anymore—it’s a discovery engine, a shopping layer, and a cross‑channel ad platform sitting at the center of culture. Below is a dense, up‑to‑date reference you can cite in decks, briefs, and content—packed with vetted numbers and clear takeaways. 1) Size and Reach (Jan–July 2025) What to do with this: Prioritize creative

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Cool Nerds Marketing team at work in their digital marketing agency studio
Digital Marketing

Top 17 Digital Marketing Agencies in the U.S. (2025)

Looking to partner with one of the top digital marketing agencies in the U.S., but struggling to find one? In this article, you’ll see the best digital marketing companies in the United States who cover various specialisms and have helped all types of industries. Through our thorough research, we know that these agencies have the ability and

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Facebook Statistics 2025
Digital Marketing

What to Expect When Hiring a Social Media Ad Agency

If you’re running paid ads on Facebook, Instagram, TikTok, or YouTube, choosing the right social media ad agency can be the difference between scaling profitably and wasting budget.A social media ad agency focuses on one thing—managing paid social advertising to drive measurable growth. Unlike a general marketing firm, they specialize in ad strategy, creative testing, media buying,

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Illustration showing paid media services with ad targeting, coins, social icons, and a digital screen
Media Buying

Paid Media Services: What They Are and Why They Matter in 2025

August 5th 2025Advertising | Media BuyingWritten by the Paid Media Strategy Team at Cool Nerds Marketing Paid media services are no longer just a way to “run ads”—they’re how top-performing brands grow in 2025. At a time when Google’s algorithm updates prioritize experience, authority, and clear value, this guide breaks down how paid media fits into a

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Java Factory coffee bags with colorful branding used in a social media campaign
Social Media

Social Media Agency: How to Find the Right Partner in 2025

Social media isn’t just about posts and followers anymore—it’s where buying decisions happen, where brands are built, and where reputations are made. If you’re searching for a social media agency that can actually move the needle, you’re in the right place. This guide will show you how to choose the best partner, what matters in 2025, and

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Teal background with bold white text that reads “The Brief by Cool Nerds” – marketing news series cover image
Social Media

This Week’s Social Media Marketing Updates (June 12–19, 2025)

Top 20 Social Media Marketing Updates Welcome to this week’s social media marketing breakdown from Cool Nerds. From TikTok’s AI ad rollout to Meta’s push for full automation, the week of June 19, 2025, delivered major shifts across platforms. Whether you’re a social media strategist, marketing exec, or agency lead, this roundup gives you everything you need

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Line chart showing TikTok’s projected global ad revenue growth from $18B in 2023 to $54B in 2027
Social Media

TikTok Statistics 2025: Users, Revenue, Ads & Trends

TikTok has transformed from a Gen Z dance app into one of the most powerful players in social media, commerce, and culture. In 2025, it’s not just a platform—it’s a behavior driver. Whether you’re a CPG brand launching on TikTok Shop, a media buyer testing short-form ads, or a marketer tracking usage trends, this guide compiles the

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Branded post created by a social media management agency for Meiji Hello Panda’s multi-flavor snack campaign
Social Media

Social Media Management Agency for Brands That Don’t Blend In

If you’re looking for a social media management agency that actually shows up and drives real results, you’re in the right place. Cool Nerds Marketing stays active—from strategy to content to community—so your brand doesn’t fall flat or get left behind. We’re not the kind of agency that disappears after onboarding or posts without purpose. Every piece

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Breakfast flat lay with Chocolate Chip Coffee, waffles, syrup, and coffee cup featured in social content by Cool Nerds Marketing
Social Media

How a Social Media Management Company Can Fix Your Content & Ads

If you’re searching for a social media management company, you’re likely overwhelmed by tweets, posts, and ads that aren’t delivering results.Your team might be stretched thin. Maybe you’ve posted consistently but seen little traction. Or maybe you’ve worked with an agency that looked good on paper but didn’t move the needle. This guide was created by Cool

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Overhead view of a colorful pasta salad with salami, zucchini, tomatoes, olives, and cheese cubes next to packaging on a marble surface
Social Media

7 Social Media Shifts in 2025 You Shouldn’t Ignore

In 2025, social media is less about going viral—and more about creating real connections. Algorithms are evolving, users are demanding authenticity, and new platforms are emerging with fresh rules. If your brand or agency is still using a 2022 playbook, it’s time for a reset. Here are 7 major social media shifts you can’t afford to miss

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Surreal visual by a creative branding agency showing escapism, storytelling, and immersive brand elements in a dreamlike style
Creative Marketing Agency

How a Creative Branding Agency Is Embracing Escapism in 2025

In 2025, branding is no longer about selling a product. It’s about creating a world. A creative branding agency is leaning into escapism—a bold, immersive way to pull people into brand stories. In a fast-scrolling digital world, escapist branding offers a pause, a feeling, and sometimes, a complete fantasy. What Is Escapist Branding? Escapist branding transports people.

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Cookie product video created by Cool Nerds Marketing, a video production agency focused on social-first content for CPG brands
Video Production & TV Commercials

Video Production Agency

A video production agency isn’t just about shooting pretty footage. In 2025, brands need content that converts — videos built for the platforms where customers spend their time. Whether it’s a TikTok ad, a YouTube brand film, or a series of social clips, the right video content agency can help you win attention and drive sales. At

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Integrated marketing and media buying visual with bold title and icons representing advertising strategy and data performance
Media Buying

Integrated Marketing and Media Buying

Integrated Marketing and Media Buying: Why They Matter If you’re looking for real results—not just impressions and vanity metrics—it’s time to understand how integrated marketing and media buying work together. These aren’t buzzwords. They’re the backbone of every successful campaign. When aligned, they amplify your message across platforms, build recognition faster, and convert awareness into ROI. What

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Infographic showing the media buying process including goal setting, audience targeting, media selection, negotiation, and performance optimization — created by a media buying agency.
Media Buying

7 Media Buying Mistakes Agencies Make (and What Smart Brands Do Instead)

Most ad campaigns don’t fail because the product is bad. They fail because the media buying process was flawed from the start. Let’s get something straight: media buying isn’t just “running ads.” It’s the tactical and financial engine that powers your entire paid media strategy. Weak agencies treat it like a checkbox—turning on campaigns, waiting a few

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News

Cool Nerds Weekly Marketing Roundup: May 19–25, 2025

Top Stories 1. Publicis Groupe Acquires Captiv8 to Bolster Influencer Marketing Capabilities In a significant move to strengthen its position in the influencer marketing space, Publicis Groupe has acquired Captiv8, an AI-driven influencer marketing platform, for approximately $150 million. This acquisition expands Publicis’s reach to a network of over 15 million global content creators and enhances its

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Framed sign with bold black text reading "Most Creative Agencies Are a Waste of Time. Here's What to Look for Instead" against a white brick wall.
Creative Marketing Agency

Most “Creative Agencies” Are a Waste of Time. Here’s What to Look for Instead.

Search “creative agency” right now and you’ll see a hundred websites claiming they’re different. They’re not. Most of them slap together generic branding, churn out trendy Instagram posts, and call it strategy. That’s not creative work. That’s content clutter. So if you’re here looking for a creative agency, let’s make one thing clear: You don’t need another

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Team filming branded video content for social media marketing strategy
Social Media

Social Media Marketing in 2025: What Really Works

1. What Is Social Media Marketing in 2025? Social media marketing in 2025 is more than just posting content. It’s a strategic approach to building brand presence, connecting with audiences, and driving measurable results.With algorithms constantly changing and competition higher than ever, the brands winning today combine creativity, data, and platform-specific execution. A strong social media marketing

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Creative flat lay of Eggo Blueberry Coffee with waffles and blueberries — styled by a content creation agency for breakfast-inspired product marketing
Creative Marketing Agency

Why Smart Brands Work With a Content Creation Agency

If you’re searching for a content creation agency, chances are you’re ready to stop guessing and start growing. Because creating great content consistently isn’t easy — especially when you’re juggling multiple platforms, product launches, and a thousand other marketing tasks. At Cool Nerds Marketing, a content creation marketing agency, content creation is what we’re built for. We

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Street team brand activation with energetic group of people huddling at a branded outdoor event
Creative Marketing Agency

Brand Activation Services That Get People Talking

Want to be unforgettable? Get on the street.At Cool Nerds Marketing, we believe in experiences over impressions. This guide breaks down the top types of brand activations—what they are, how they work, and how much they typically cost. Whether you’re planning a pop up brand activation or a wild poster blitz, you’ll find the answers (and price

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Teal background with bold white text that reads “The Brief by Cool Nerds” – marketing news series cover image
News

The Brief by Cool Nerds: Strategy, Not Just Headlines

Week of May 13, 2025What the smartest marketers are watching — and what it really means. Signal of the Week AI is no longer a backend tool — it’s reshaping how, when, and where ads appear.Amazon’s rollout of contextual AI ads on Prime Video signals the beginning of ad personalization without personal data — and it’s going

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Branding agency design work by Cool Nerds Marketing
Creative Marketing Agency

Top 17 Branding Agencies in 2025

Choosing a branding agency in 2025 means choosing how the world sees you. It’s not just logos — it’s strategy, story, and scale. Branding now drives investment, market share, and consumer loyalty: Branding is no longer just logos and colors. In 2025, branding agencies shape how we trust, buy, and talk about companies. If you’re rebranding or

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List of the top 17 pharmaceutical marketing agencies for 2025, including Cool Nerds Marketing and other leading pharma advertising companies
Creative Marketing Agency

Top 17 Marketing Agencies for Health and Beauty Brands (2025)

What is Health and Beauty Marketing? Health and beauty marketing focuses on promoting skincare, cosmetics, wellness, and personal care products through targeted campaigns. It blends creativity, industry insight, and strategic planning to connect with customers, build trust, and drive sales. Unlike generic marketing, health and beauty marketing often includes influencer partnerships, product sampling, retail activations, and digital

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Teal background with bold white text that reads “The Brief by Cool Nerds” – marketing news series cover image
News

The Brief by Cool Nerds: Marketing Intelligence for the Week of May 6, 2025

Signal of the Week: AI Agents — Buzzword or Breakthrough? What Happened:The term “AI agents” is gaining traction, with startups labeling various tools under this umbrella. However, experts like Andreessen Horowitz’s Guido Appenzeller caution that many so-called agents are merely enhanced chat interfaces, lacking true autonomous capabilities. Despite this, significant investments continue in this space, with firms

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Close-up of a bourbon bottle showing texture and label details, ideal for alcohol brand social media visuals
Creative Marketing Agency

The Ultimate Social Media Guide for Alcohol Brands in 2025

What Growing Brands Must Know to Win Online Without Getting Banned, Ignored, or Lost in the Feed The alcohol industry doesn’t play by the same rules—and neither should your marketing. You’re not just fighting for attention against other beverage brands. You’re navigating ad restrictions, cultural nuance, legal compliance, and a customer base that buys based on vibe,

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media buying agency team planning ad placements
Creative Marketing Agency

Top 17 Best Ad Agencies in the U.S. (August 2025 Edition)

If you’re searching for the best ad agencies to help grow your brand in August 2025, this updated list will point you in the right direction. Today, great advertising isn’t just about clever copy or big-budget TV spots. It’s about building culture, driving conversions, and helping brands show up across every touchpoint—from social and digital to out-of-home

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