COOL NERDS BLOG

Introduction In 2025, the best social media campaigns from consumer packaged goods (CPG) brands combined creativity, cultural relevance, and platform-native execution. From playful TikTok challenges to bold purpose-driven messaging, the leading global food and beverage brands showed how to stay relevant in a crowded market. Note on metrics: Campaign results that reference TikTok hashtags reflect the cumulative

If you sell snacks, drinks, sauces, or anything you grab off a grocery store shelf, this report is for you. Every year, marketers ask the same questions: This 2025 CPG Social Media Benchmark Report answers those questions with real numbers and simple explanations. Think of it like a scoreboard for the food & beverage world. 1. Why

Instagram isn’t just a photo app anymore—it’s a discovery engine, a shopping layer, and a cross‑channel ad platform sitting at the center of culture. Below is a dense, up‑to‑date reference you can cite in decks, briefs, and content—packed with vetted numbers and clear takeaways. 1) Size and Reach (Jan–July 2025) What to do with this: Prioritize creative

What is Instagram Marketing? Instagram marketing is the use of Instagram’s platform—through organic posts, paid ads, Reels, and influencer collaborations—to build brand awareness, engage with audiences, and drive sales. With over 2 billion active users, Instagram has become one of the most important platforms for businesses looking to connect with consumers visually and emotionally. Unlike traditional social

Social media isn’t just about posts and followers anymore—it’s where buying decisions happen, where brands are built, and where reputations are made. If you’re searching for a social media agency that can actually move the needle, you’re in the right place. This guide will show you how to choose the best partner, what matters in 2025, and

Top 20 Social Media Marketing Updates Welcome to this week’s social media marketing breakdown from Cool Nerds. From TikTok’s AI ad rollout to Meta’s push for full automation, the week of June 19, 2025, delivered major shifts across platforms. Whether you’re a social media strategist, marketing exec, or agency lead, this roundup gives you everything you need

TikTok has transformed from a Gen Z dance app into one of the most powerful players in social media, commerce, and culture. In 2025, it’s not just a platform—it’s a behavior driver. Whether you’re a CPG brand launching on TikTok Shop, a media buyer testing short-form ads, or a marketer tracking usage trends, this guide compiles the

If you’re looking for a social media management agency that actually shows up and drives real results, you’re in the right place. Cool Nerds Marketing stays active—from strategy to content to community—so your brand doesn’t fall flat or get left behind. We’re not the kind of agency that disappears after onboarding or posts without purpose. Every piece

If you’re searching for a social media management company, you’re likely overwhelmed by tweets, posts, and ads that aren’t delivering results.Your team might be stretched thin. Maybe you’ve posted consistently but seen little traction. Or maybe you’ve worked with an agency that looked good on paper but didn’t move the needle. This guide was created by Cool

What is Facebook Marketing? Facebook marketing is the use of Facebook’s platform to promote brands, build awareness, engage audiences, and drive sales through organic content, paid ads, and community management. A Facebook marketing agency specializes in helping businesses maximize these opportunities by creating strategies tailored to Facebook’s unique ecosystem of Pages, Ads Manager, and Groups. How Does

What is TikTok Marketing? TikTok marketing is a strategy that helps brands grow their presence and connect with audiences on TikTok. Unlike other social platforms, TikTok thrives on short-form, trend-driven videos that can go viral overnight. A TikTok marketing agency specializes in creating engaging video content, managing influencer partnerships, and running TikTok Ads that drive measurable results.

In 2025, social media is less about going viral—and more about creating real connections. Algorithms are evolving, users are demanding authenticity, and new platforms are emerging with fresh rules. If your brand or agency is still using a 2022 playbook, it’s time for a reset. Here are 7 major social media shifts you can’t afford to miss

1. What Is Social Media Marketing in 2025? Social media marketing in 2025 is more than just posting content. It’s a strategic approach to building brand presence, connecting with audiences, and driving measurable results.With algorithms constantly changing and competition higher than ever, the brands winning today combine creativity, data, and platform-specific execution. A strong social media marketing