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Best Social Media Campaigns of 2025 (CPG Case Studies & Examples)
Introduction In 2025, the best social media campaigns from consumer packaged goods (CPG) brands combined creativity, cultural relevance, and platform-native execution. From playful TikTok challenges to bold purpose-driven messaging, the leading global food and beverage brands showed how to stay relevant in a crowded market. Note on metrics: Campaign results that reference TikTok hashtags reflect the cumulative
2025 CPG Social Media Benchmark Report: Stats, Trends & Insights
If you sell snacks, drinks, sauces, or anything you grab off a grocery store shelf, this report is for you. Every year, marketers ask the same questions: This 2025 CPG Social Media Benchmark Report answers those questions with real numbers and simple explanations. Think of it like a scoreboard for the food & beverage world. 1. Why
Instagram Statistics 2025: A Complete, Fact-Filled Guide for Marketers
Instagram isn’t just a photo app anymore—it’s a discovery engine, a shopping layer, and a cross‑channel ad platform sitting at the center of culture. Below is a dense, up‑to‑date reference you can cite in decks, briefs, and content—packed with vetted numbers and clear takeaways. 1) Size and Reach (Jan–July 2025) What to do with this: Prioritize creative
Top 17 Digital Marketing Agencies in the U.S. (2025)
Looking to partner with one of the top digital marketing agencies in the U.S., but struggling to find one? In this article, you’ll see the best digital marketing companies in the United States who cover various specialisms and have helped all types of industries. Through our thorough research, we know that these agencies have the ability and
What to Expect When Hiring a Social Media Ad Agency
If you’re running paid ads on Facebook, Instagram, TikTok, or YouTube, choosing the right social media ad agency can be the difference between scaling profitably and wasting budget.A social media ad agency focuses on one thing—managing paid social advertising to drive measurable growth. Unlike a general marketing firm, they specialize in ad strategy, creative testing, media buying,
Paid Media Services: What They Are and Why They Matter in 2025
August 5th 2025Advertising | Media BuyingWritten by the Paid Media Strategy Team at Cool Nerds Marketing Paid media services are no longer just a way to “run ads”—they’re how top-performing brands grow in 2025. At a time when Google’s algorithm updates prioritize experience, authority, and clear value, this guide breaks down how paid media fits into a
Social Media Agency: How to Find the Right Partner in 2025
Social media isn’t just about posts and followers anymore—it’s where buying decisions happen, where brands are built, and where reputations are made. If you’re searching for a social media agency that can actually move the needle, you’re in the right place. This guide will show you how to choose the best partner, what matters in 2025, and
This Week’s Social Media Marketing Updates (June 12–19, 2025)
Top 20 Social Media Marketing Updates Welcome to this week’s social media marketing breakdown from Cool Nerds. From TikTok’s AI ad rollout to Meta’s push for full automation, the week of June 19, 2025, delivered major shifts across platforms. Whether you’re a social media strategist, marketing exec, or agency lead, this roundup gives you everything you need
TikTok Statistics 2025: Users, Revenue, Ads & Trends
TikTok has transformed from a Gen Z dance app into one of the most powerful players in social media, commerce, and culture. In 2025, it’s not just a platform—it’s a behavior driver. Whether you’re a CPG brand launching on TikTok Shop, a media buyer testing short-form ads, or a marketer tracking usage trends, this guide compiles the
Social Media Management Agency for Brands That Don’t Blend In
If you’re looking for a social media management agency that actually shows up and drives real results, you’re in the right place. Cool Nerds Marketing stays active—from strategy to content to community—so your brand doesn’t fall flat or get left behind. We’re not the kind of agency that disappears after onboarding or posts without purpose. Every piece
How a Social Media Management Company Can Fix Your Content & Ads
If you’re searching for a social media management company, you’re likely overwhelmed by tweets, posts, and ads that aren’t delivering results.Your team might be stretched thin. Maybe you’ve posted consistently but seen little traction. Or maybe you’ve worked with an agency that looked good on paper but didn’t move the needle. This guide was created by Cool
7 Social Media Shifts in 2025 You Shouldn’t Ignore
In 2025, social media is less about going viral—and more about creating real connections. Algorithms are evolving, users are demanding authenticity, and new platforms are emerging with fresh rules. If your brand or agency is still using a 2022 playbook, it’s time for a reset. Here are 7 major social media shifts you can’t afford to miss
How a Creative Branding Agency Is Embracing Escapism in 2025
In 2025, branding is no longer about selling a product. It’s about creating a world. A creative branding agency is leaning into escapism—a bold, immersive way to pull people into brand stories. In a fast-scrolling digital world, escapist branding offers a pause, a feeling, and sometimes, a complete fantasy. What Is Escapist Branding? Escapist branding transports people.
Video Production Agency
A video production agency isn’t just about shooting pretty footage. In 2025, brands need content that converts — videos built for the platforms where customers spend their time. Whether it’s a TikTok ad, a YouTube brand film, or a series of social clips, the right video content agency can help you win attention and drive sales. At
Integrated Marketing and Media Buying
Integrated Marketing and Media Buying: Why They Matter If you’re looking for real results—not just impressions and vanity metrics—it’s time to understand how integrated marketing and media buying work together. These aren’t buzzwords. They’re the backbone of every successful campaign. When aligned, they amplify your message across platforms, build recognition faster, and convert awareness into ROI. What
7 Media Buying Mistakes Agencies Make (and What Smart Brands Do Instead)
Most ad campaigns don’t fail because the product is bad. They fail because the media buying process was flawed from the start. Let’s get something straight: media buying isn’t just “running ads.” It’s the tactical and financial engine that powers your entire paid media strategy. Weak agencies treat it like a checkbox—turning on campaigns, waiting a few
Cool Nerds Weekly Marketing Roundup: May 19–25, 2025
Top Stories 1. Publicis Groupe Acquires Captiv8 to Bolster Influencer Marketing Capabilities In a significant move to strengthen its position in the influencer marketing space, Publicis Groupe has acquired Captiv8, an AI-driven influencer marketing platform, for approximately $150 million. This acquisition expands Publicis’s reach to a network of over 15 million global content creators and enhances its
Most “Creative Agencies” Are a Waste of Time. Here’s What to Look for Instead.
Search “creative agency” right now and you’ll see a hundred websites claiming they’re different. They’re not. Most of them slap together generic branding, churn out trendy Instagram posts, and call it strategy. That’s not creative work. That’s content clutter. So if you’re here looking for a creative agency, let’s make one thing clear: You don’t need another
Social Media Marketing in 2025: What Really Works
1. What Is Social Media Marketing in 2025? Social media marketing in 2025 is more than just posting content. It’s a strategic approach to building brand presence, connecting with audiences, and driving measurable results.With algorithms constantly changing and competition higher than ever, the brands winning today combine creativity, data, and platform-specific execution. A strong social media marketing
Why Gen Z Isn’t Responding to Your Influencer Campaign (And What to Do Instead)
1. Gen Z Can Smell the Script Gen Z grew up with ads everywhere. They’re not just used to being sold to — they’re over it. When your influencer posts sound like a brand brief instead of a human voice, they scroll right past. Gen Z prefers content that feels spontaneous, unfiltered, and, above all, real. If
Why Smart Brands Work With a Content Creation Agency
If you’re searching for a content creation agency, chances are you’re ready to stop guessing and start growing. Because creating great content consistently isn’t easy — especially when you’re juggling multiple platforms, product launches, and a thousand other marketing tasks. At Cool Nerds Marketing, a content creation marketing agency, content creation is what we’re built for. We
Brand Activation Services That Get People Talking
Want to be unforgettable? Get on the street.At Cool Nerds Marketing, we believe in experiences over impressions. This guide breaks down the top types of brand activations—what they are, how they work, and how much they typically cost. Whether you’re planning a pop up brand activation or a wild poster blitz, you’ll find the answers (and price
The Brief by Cool Nerds: Strategy, Not Just Headlines
Week of May 13, 2025What the smartest marketers are watching — and what it really means. Signal of the Week AI is no longer a backend tool — it’s reshaping how, when, and where ads appear.Amazon’s rollout of contextual AI ads on Prime Video signals the beginning of ad personalization without personal data — and it’s going
Top 17 Branding Agencies in 2025
Choosing a branding agency in 2025 means choosing how the world sees you. It’s not just logos — it’s strategy, story, and scale. Branding now drives investment, market share, and consumer loyalty: Branding is no longer just logos and colors. In 2025, branding agencies shape how we trust, buy, and talk about companies. If you’re rebranding or
Top 17 Marketing Agencies for Health and Beauty Brands (2025)
What is Health and Beauty Marketing? Health and beauty marketing focuses on promoting skincare, cosmetics, wellness, and personal care products through targeted campaigns. It blends creativity, industry insight, and strategic planning to connect with customers, build trust, and drive sales. Unlike generic marketing, health and beauty marketing often includes influencer partnerships, product sampling, retail activations, and digital
The Brief by Cool Nerds: Marketing Intelligence for the Week of May 6, 2025
Signal of the Week: AI Agents — Buzzword or Breakthrough? What Happened:The term “AI agents” is gaining traction, with startups labeling various tools under this umbrella. However, experts like Andreessen Horowitz’s Guido Appenzeller caution that many so-called agents are merely enhanced chat interfaces, lacking true autonomous capabilities. Despite this, significant investments continue in this space, with firms
The Ultimate Social Media Guide for Alcohol Brands in 2025
What Growing Brands Must Know to Win Online Without Getting Banned, Ignored, or Lost in the Feed The alcohol industry doesn’t play by the same rules—and neither should your marketing. You’re not just fighting for attention against other beverage brands. You’re navigating ad restrictions, cultural nuance, legal compliance, and a customer base that buys based on vibe,
Top 17 Best Ad Agencies in the U.S. (August 2025 Edition)
If you’re searching for the best ad agencies to help grow your brand in August 2025, this updated list will point you in the right direction. Today, great advertising isn’t just about clever copy or big-budget TV spots. It’s about building culture, driving conversions, and helping brands show up across every touchpoint—from social and digital to out-of-home