How to “Hash” Out Those Instagram Hashtags

Hashtags. There used to be a time when people used to call the “#” symbol, the “pound” or the “number” symbol. It wasn’t until 2007 when a San Francisco techie, Chris Messina, wrote a tweet suggesting people to use the “hashtag” to group topics. Over time, the hashtag caught on as the new social media […]

Video Marketing: Tips, Tricks & Trends

Camera for video marketing

Marketing trends are forever changing. As new platforms enter the ring and consumer behaviors begin to shift, your marketing strategy must adapt. Keeping up with the current trends will help your brand stay relevant and stick out amongst the rest. In 2020, Video Marketing is on the rise and is a necessity for your businesses […]

Maxon C4D 104: Getting to know R21

Intro Welcome back to the next installment of this little series on the basics of Maxon C4D, today is series 104. If you need a quick refresher on what we learned last time, check it out here! This time we will be looking into some features that R21 has brought since that is where we […]

3 Visual Trends for 2020

Social trends

Kristian Segelken | Creative Director Trends come and go but good branding is forever. You’ve gone through the hard work of figuring out what your brand should look like, but how does it align with current visual trends? Here’s a brief selection of the most eye-catching trends so far this year. Which ones fit your […]

Marketing agency Delaware

We show Delaware flag to point out we are Delaware marketing agency

Your Perfect Marketing Partner: Why Choose Us? In a digital world that’s continually evolving, Cool Nerds Marketing remains the top choice for businesses in Delaware, Philadelphia, Washington, DC, and Maryland. Partnering with our locally connected marketing agency opens up a world of benefits for your brand. We are located right in the heart of Wilmington, […]

Study the Customer, Get Results

Chinese food box

Focus: Study the Customer, Get Results Alina Peon | Cool Nerds Marketing Intern The recent COVID-19 outbreak has resulted in extended periods of time in quarantine, temporary closure of restaurants and supermarkets, and an increase in delivery and online shopping services. As people stay home, they are faced with one big challenge: the kitchen. For […]

Why Facebook and Instagram Shops are Important for Small Businesses

A store aisle filled with various CPG products, showcasing the importance of building brand loyalty in a highly competitive industry

In this new world, more and more people are shifting their small businesses online. These businesses are using Facebook and Instagram to sell their products on Facebook and Instagram shops. Social media helps them communicate their products quickly to their customers. This is more so realized during this time of COVID-19 where a lot of […]

Tiktok: The 15-second marketing opportunity

Tiktok: The 15-second marketing opportunity Alina Peon | Cool Nerds Marketing Intern I can’t lie, these past weeks I’ve spent countless hours on TikTok like most teens and young adults my age. TikTok proves to be a relaxing activity and a couple laughs – a pick-me-up from my work and study routine during this long […]

Which Pandemic Shopper Habits are Here to Stay?

Online shopping

Olivia Roehm | Account Executive Predictions of when the crisis will end seem to be impossible to judge, however, there are some stark consumer habits that have sprung up from the crisis that will change the economic landscape even when the pandemic is over. For one thing, many consumers who have not adopted some online […]

Marketing During a Crisis

Olivia Roehm | Account Executive Crisis times are uncertain; no one likes it, but marketers get through uncertainty every day. It’s all about testing, optimizing, trying again! Because of our natural adaptability, we shapeshift into an emergency relief team during a crisis.  This is fantastic, and we’ve loved seeing the communities of all industries come […]