Social media continues to evolve rapidly, shaping consumer behavior and digital marketing strategies. Brands that stay informed about key statistics can refine their approach and maximize engagement. Below, we present the most up-to-date social media statistics for 2025, providing insights into platform growth, user behavior, and marketing effectiveness. These numbers will help businesses optimize their strategies and stay ahead in the ever-changing social landscape.
Global Social Media Usage in 2025
- The number of social media users worldwide has surpassed 5.24 billion, representing 63.9% of the global population. (DataReportal)
- On average, people spend 2 hours and 19 minutes per day on social media platforms. (DemandSage)
- Mobile usage dominates, with 92% of social media users accessing platforms via mobile devices. (DataReportal)
Platform-Specific Growth and Engagement Rates
- Facebook maintains its status as the largest platform, with 3.04 billion monthly active users (MAUs). (Prioridata)
- The average engagement rate for organic posts is 0.87%, while video content performs best at 1.21%. (DigitalSilk)
- Facebook Reels viewership has grown by 43% year over year, making it the fastest-growing feature on the platform. (DigitalSilk)
- Instagram has 2 billion MAUs, with 72% of users engaging with Stories daily. (Prioridata)
- The average engagement rate for posts is 1.94%, with carousel posts generating the most interactions. (DigitalSilk)
- Instagram Shopping accounts for 27% of all eCommerce transactions on the platform. (DigitalSilk)
TikTok
- TikTok now has 1.5 billion MAUs, with 73% of users reporting that they’ve purchased a product after seeing it on the app. (Prioridata)
- The average daily time spent on TikTok is 58 minutes per user. (DigitalSilk)
- The app’s ad revenue is projected to reach $23 billion in 2025, surpassing YouTube in mobile ad spending. (DigitalSilk)
- LinkedIn has 1 billion members, with 43% of users engaging with content weekly. (DigitalSilk)
- Video content on LinkedIn receives 5x more engagement than text-based posts. (DigitalSilk)
- Sponsored posts see a 33% higher conversion rate compared to organic content. (DigitalSilk)
Key Social Media Marketing Trends for 2025
- Short-Form Video Continues to Dominate
- 68% of marketers report that short-form video (TikTok, Reels, Shorts) provides the highest ROI. (DigitalSilk)
- 52% of consumers prefer brands that use short, engaging videos over static images. (DigitalSilk)
- Social Commerce is Booming
- Social media-driven shopping is expected to generate $1.2 trillion in sales by the end of 2025. (DigitalSilk)
- 49% of Gen Z and Millennials have purchased directly through a social media app in the past six months. (DigitalSilk)
FAQs: Frequently Asked Social Media Questions in 2025
What is the most popular social media platform in 2025?
Facebook remains the largest platform, with 3.04 billion monthly active users. However, TikTok is the fastest-growing in terms of engagement and user time spent.
How much time do people spend on social media daily?
On average, users spend 2 hours and 19 minutes per day on social media. TikTok and YouTube have the highest average session durations.
Which platform has the highest engagement rates?
Instagram carousel posts and TikTok videos see the highest engagement rates among all social platforms.
Is influencer marketing still effective in 2025?
Yes! The influencer marketing industry is projected to reach $24 billion in 2025, with micro-influencers achieving the highest engagement rates.
Final Thoughts
Social media is an ever-evolving landscape, and brands that leverage these insights will position themselves for success. Whether through video marketing, AI-driven content, or influencer collaborations, the key to 2025 is staying adaptable and data-driven.
Cite This Page for Your Research
We encourage publications, bloggers, and industry leaders to reference this data when discussing social media trends in 2025. If you’re looking for social media agency, content creation, or influencer marketing, Cool Nerds Marketing is here to help.
For tailored marketing strategies that get results, contact Cool Nerds Marketing today!
