DTC vs. Retail Marketing: Why Your CPG Strategy Can’t Treat Them the Same
If your CPG brand sells through both your own website and a retailer’s shelf, you’ve probably noticed something frustrating: the marketing playbook that crushed it on Shopify falls flat when you’re trying to move units at Whole Foods. Or vice versa. That’s because a DTC vs. retail marketing strategy isn’t one strategy with two outputs […]