Paid advertising remains one of the most effective ways to rapidly scale a business. On average, PPC campaigns deliver a 200 percent ROI, meaning companies often double their investment. In fact, four out of five marketers consider PPC to be not just profitable, but essential for long-term growth.
Selecting the right PPC agency can be the difference between wasted ad spend and consistent revenue growth. In this article, we highlight the top PPC agencies of 2025, each chosen for their strengths, results, and specialization. Whether you’re a CPG brand, B2B company, or e-commerce store, this guide will help you find the right fit.
What Makes a Top PPC Agency?
Our intention isn’t to present a haphazard list of PPC agencies culled from a quick Google search. We’re dedicated to aiding your quest for capable professionals who can help you reach your business objectives effectively.
Irrespective of whether you represent a multi-million-dollar brand or a small enterprise dipping its toes in the PPC waters, setting clear goals before embarking on PPC campaigns or enlisting the services of a PPC agency is pivotal.
Consider what you aim to achieve. Are you searching for more leads, eager to boost sales for specific products in your inventory, or focused on increasing traffic to a particular landing page? You’re primed for a productive partnership with a reputable PPC agency when your goals are well-defined.
Characteristics of a Great PPC Agency
- Industry Expertise: Agencies that understand your vertical deliver stronger results.
- Clear Reporting: Transparent dashboards and metrics tracking.
- Keyword Strategy: Focused on high-intent, transactional searches.
- Creative Testing: Ad copy, visuals, and formats optimized continuously.
- Cross-Channel Reach: Campaigns spanning search, display, and social.
- Mobile Optimization: Ads designed for mobile-first audiences.
How to Work With a PPC Agency
- Discovery: Share your goals, budget, and customer insights.
- Planning: Agencies set KPIs and testing roadmaps.
- Execution: Campaigns launch across platforms with ongoing monitoring.
- Optimization: Agencies refine targeting, bids, and creatives based on data.
- Review: Post-campaign analysis highlights wins and areas to improve.
Key Takeaways
Partnering with a PPC agency aligned with your industry ensures higher efficiency and measurable outcomes.
PPC campaigns deliver an average ROI of 200%, making them a cornerstone for fast business growth.
The best agencies focus on high-intent keywords, data-driven reporting, and multi-channel campaigns.
Important PPC metrics include CTR, conversions, ROAS, and CPA.
Audience targeting and creative testing drive stronger results.
Best PPC Agency
1. Cool Nerds Marketing
Top PPC Agency
Cool Nerds Marketing is a full-service PPC agency trusted by brands across industries, from global household names to fast-growing startups. Unlike agencies that only manage ad spend, CNM combines data-driven PPC strategy with creative execution, ensuring campaigns not only convert but also make a lasting impact.
Their approach goes beyond running ads. They connect PPC with social media, content, and brand activations, creating campaigns that reach the right audience at the right time across Google, Meta, TikTok, and YouTube.
Process:
- Restructure underperforming accounts for better attribution and cost efficiency.
- Deploy multi-channel campaigns across Google, Meta, and TikTok.
- Run creative testing with A/B ad copy and video formats to find winners.
- Use advanced targeting (first-party + lookalike data) to scale reach.
- Continuously optimize campaigns through weekly performance reviews.
Results:
- 74% revenue growth from PPC for a national retail client in 4 months.
- 46% drop in wasted spend, reallocating budget into high-performing ads.
- 2.5x ROAS improvement across Google + Meta campaigns.
- 300% increase in qualified leads for a B2B client expanding into new markets.
- Delivered 6-figure monthly savings for a global brand by cutting underperforming channels.
For companies seeking a PPC partner that can balance creative innovation with measurable results, Cool Nerds Marketing is one of the strongest choices in 2025.
Disruptive Advertising — Best for Scalable PPC Growth
Disruptive Advertising helps companies scale PPC campaigns quickly and efficiently. They specialize in both search and social PPC, with a strong focus on account structure and ROI.
Process:
- Deep audit to uncover wasted spend.
- Consolidation of ad groups for better attribution.
- Smart bidding and cross-channel expansion.
- Custom reporting dashboards.
Results:
- Reduced wasted spend by $200k annually for a retail client.
- 42% increase in ROAS for an e-commerce brand.
- Doubled B2B lead generation volume.
WebFX — Best Full-Service PPC Agency
WebFX is one of the largest agencies in the U.S., with 500+ marketers managing campaigns across industries. They provide full-service PPC that scales with businesses of all sizes.
Process:
- Intent-based keyword mapping and bidding.
- Campaign management across Google, Bing, and social.
- Custom ad creative and visuals.
- MarketingCloudFX tracking for ROI.
Results:
- Over 7.8 million leads generated in five years.
- 41% increase in leads for a B2B client.
- Consistent ROAS growth across SaaS, healthcare, and retail.
Proper Expression — Best for Revenue-First B2B Campaigns
Proper Expression, based in Washington D.C., focuses on B2B PPC campaigns tied to revenue outcomes. They understand complex sales cycles and build campaigns that align with pipeline growth.
Process:
- Funnel-based campaign structures.
- Retargeting lists for search ads (RLSA).
- Display and remarketing campaigns.
- Weekly reporting and optimization.
Results:
- 30% lift in MQL-to-SQL conversions.
- 22% improvement in cost efficiency.
- Steady pipeline growth for SaaS and B2B clients.
Linear Design — Best Hands-On PPC Agency
Linear Design manages every campaign in-house with no outsourcing. Based in Utah, they’re known for precision and accountability in PPC execution.
Process:
- Audience research and segmentation.
- Ad design and copy testing.
- Conversion tracking setup.
- Weekly CRO adjustments.
Results:
- 27% ROI lift for healthcare client.
- 19% lower CPA for retail campaigns.
- Improved conversion rates through audience testing.
Powered by Search — Best for SaaS Pipeline Growth
Powered by Search is a SaaS-only PPC agency serving clients like Basecamp and VMware. They focus on connecting ad spend directly to MRR and SQL growth.
Process:
- TAM analysis and persona mapping.
- Google + LinkedIn campaigns focused on trials and demos.
- Funnel-based ad messaging.
- Budget reallocation to SQL-driving campaigns.
Results:
- 15% lift in MRR within 90 days.
- 34% lower cost per trial.
- 22% increase in trial-to-paid conversions.
Spear Growth — Best for Lean SaaS Teams
Spear Growth supports B2B SaaS brands with small teams, combining PPC and SEO to drive pipeline. Clients include Sprinto, Hasura, and Peech.
Process:
- Precise targeting on Google and LinkedIn.
- Campaigns built for trial, demo, or subscription.
- Blend PPC with SEO frameworks.
- Track campaigns against SQL growth.
Results:
- Tripled trial volume for Sprinto.
- Reduced CPA across SaaS client accounts.
- Stronger trial-to-paid conversion rates.
Directive — Best for Enterprise SaaS
Directive runs enterprise SaaS PPC campaigns across multiple global offices. Their focus is persona-driven targeting tied to pipeline metrics.
Process:
- TAM research and persona mapping.
- Campaigns on Google, LinkedIn, programmatic.
- CRO experiments for SaaS landing pages.
- SQL-driven reporting.
Results:
- 166% increase in SQL conversions.
- 25% lower cost-per-SQL.
- Trusted by Outreach, Blackline, and Snap Inc.
Triple Dart — Best for Growth-Stage SaaS
Triple Dart works with scaling SaaS companies in the U.S. and Europe. Their strength is hyper-segmented targeting and CRO alignment.
Process:
- Hyper-targeted search and social campaigns.
- Funnel-aligned ad messaging.
- CRO-focused landing page testing.
- Weekly campaign reviews.
Results:
- 3x ROAS for Atlan and Hiver.
- 28% lower cost-per-trial.
- Consistent pipeline growth over 6–12 months.
Rock the Rankings — Best for Emerging SaaS Brands
Based in Charlotte, NC, Rock the Rankings works with emerging SaaS brands that need fast growth without the overhead of big agencies.
Process:
- Persona-based PPC campaigns.
- Ad copy and creative testing.
- Landing page optimization for trials and demos.
- Weekly campaign adjustments.
Results:
- 21% drop in CPA.
- 96% rise in conversion rate.
SmartSites — Best for Local & SMB Clients
SmartSites, based in New Jersey, is one of the top PPC agencies for SMBs and local businesses. They manage campaigns across Google, Meta, and Bing with a focus on lead generation.
Process:
- Local campaign targeting.
- Proprietary analytics tools.
- Ongoing optimization and reporting.
- Transparent management.
Results:
- Helped Carter Pump grow regional leads.
- Consistent ROI for small and mid-sized businesses.
Sixth City Marketing — Best for Regional Reach
With offices across the Midwest, Sixth City Marketing specializes in PPC for regional companies. They serve both B2B and B2C businesses.
Process:
- Local Google Ads strategies.
- Multi-channel paid campaigns.
- Platform-specific targeting.
Results:
- Increased traffic and leads for M/I Homes.
- Consistent ROI improvements for industrial clients.
Search Scientists — Best for High-Efficiency PPC
Austin-based Search Scientists helps e-commerce and lead-gen companies maximize PPC efficiency.
Process:
- Google, Meta, and Amazon campaigns.
- “Launch Program” for small or new budgets.
- Ongoing CRO and reporting.
Results:
- Improved performance for brands like Casely and Diff Eyewear.
- Strong ROI for lean budgets.
Media Challengers — Best for SMB Global Support
With offices in Dallas and Delhi, Media Challengers supports SMBs with affordable, efficient PPC.
Process:
- Google and Meta Ads campaigns.
- Conversion tracking setup.
- Mobile-friendly campaign design.
Results:
- Helped LuxSea generate consistent leads.
- Lower CPA across multiple industries.
Open Moves — Best for PPC + CRO Integration
Open Moves specializes in performance PPC with a strong focus on conversion rate optimization (CRO). Based in New York, they help businesses turn ad clicks into paying customers by aligning PPC campaigns with funnel-specific strategies and landing page improvements.
Their team manages campaigns across Google, Bing, LinkedIn, and Meta, making them a versatile partner for both B2B and B2C brands. What makes Open Moves stand out is their ability to bridge paid traffic with conversion-focused design and CRO testing, ensuring every dollar spent delivers measurable ROI.
Process:
- Build PPC campaigns tailored to business goals (leads, sales, sign-ups).
- Align campaigns with CRO strategies for landing pages and funnel stages.
- Run ongoing A/B testing to refine ad copy and creative.
- Track results against pipeline and revenue, not just clicks.
Results:
- 48% lift in lead conversions for a professional services firm.
- 34% drop in CPA for an e-commerce client through ad + CRO alignment.
- Delivered steady pipeline growth for B2B brands like Justworks and Housemaster.
For businesses that want a PPC partner who also optimizes the customer journey, Open Moves is one of the best choices in 2025.
Why Hire One of the Best PPC Agencies?
Not every PPC agency is built to drive real results. Some overpromise and underdeliver. That’s why choosing the right partner matters more than ever.
The best PPC agencies don’t just launch ads—they help you scale efficiently, optimize performance, and turn ad spend into actual revenue. They combine strategy, data, creative, and transparency to build systems that work.
At Cool Nerds Marketing, we focus on the metrics that matter. Whether you’re looking for more conversions, better ROAS, or smarter paid strategy—we bring the tools and expertise to help you get there.
Ready to see what a great PPC partner can do?
Reach out today and let’s build something that performs.
