What Is a CPG Broker, and How Can They Help You?
Navigating the world of consumer packaged goods (CPG) can be challenging for growing brands. From securing shelf space at major retailers to managing complex distribution networks, the process requires industry expertise, strategic connections, and a deep understanding of retail dynamics. This is where CPG brokers come in.
A CPG broker acts as a bridge between your brand and retailers. They leverage their established relationships and market knowledge to help your products gain visibility, placement, and distribution in retail stores. Essentially, they serve as your sales partner, working to position your products in front of the right buyers.
Why Do Brands Hire CPG Brokers?
Many brands struggle with questions like:
- “How do I get my product into retail stores?”
- “What’s the best way to approach large retailers like Walmart or Target?”
- “Can someone help negotiate shelf space for my products?”
A CPG broker answers these questions by streamlining the process. They work on your behalf to pitch your brand to retail buyers, negotiate contracts, and manage the sales process, freeing you to focus on production and marketing.
What Services Do CPG Brokers Offer?
While the primary focus of a broker is sales and retail placement, their services often include:
- Retail relationship management.
- Sales strategy development.
- Navigating supply chain logistics.
- Providing market insights to improve your brand’s positioning.
Do You Need a CPG Broker?
Hiring a CPG broker is ideal for brands ready to expand regionally, nationally, or even globally. If your product has proven success in local markets and you want to break into larger retail chains, a broker can help make it happen. However, it’s important to note that CPG brokers don’t handle marketing or branding. To build awareness, engage consumers, and drive sales, you’ll need a dedicated marketing partner like Cool Nerds Marketing.
In this article, we’ll explore the top five CPG broker companies in the USA to help you find the right partner for your brand.
Top 5 CPG Broker Companies in the USA
If you’re searching for reliable CPG brokers to support your growth, here are five of the best companies to consider:
1. Epic Sales Partners
What They Do: Epic Sales Partners specializes in connecting brands with grocery, natural, and specialty food retailers. They offer a customized approach to fit each client’s needs.
Why Choose Them: With strong retailer relationships, they focus on measurable outcomes, ensuring that your brand gets the placement it deserves.
2. Gather Brands
What They Do: Gather Brands focuses on emerging food and beverage companies. They provide hands-on support to help startups navigate the complexities of retail placement.
Why Choose Them: Their niche expertise in launching small brands makes them a top choice for new businesses entering competitive markets.
3. Bay Food Brokerage
What They Do: Operating in the Southeastern U.S., Bay Food Brokerage connects food brands with major grocery chains. They’re known for their extensive experience and personal service.
Why Choose Them: Their regional focus makes them ideal for brands targeting specific areas while building long-term retail relationships.
4. Sefide Global
What They Do: Sefide Global helps brands expand into international markets. Their expertise includes managing cross-border logistics and navigating global retail challenges.
Why Choose Them: Their ability to bring brands into international markets sets them apart from other brokers.
5. Align Sales Group
What They Do: Align Sales Group works with food and beverage brands to secure retail partnerships through data-driven strategies.
Why Choose Them: Their emphasis on analytics and retail insights ensures informed decisions that drive measurable growth.
How Cool Nerds Marketing Can Support Your CPG Brand
While CPG brokers focus on sales and distribution, Cool Nerds Marketing helps CPG brands stand out in crowded markets. From social media management to creative campaigns, we bring your brand to life.
With proven expertise in food, beverage, health, and beauty sectors, we help brands:
- Build a strong social media presence.
- Create impactful content.
- Drive consumer engagement.
Ready to grow your brand? Contact Cool Nerds Marketing today!
