The Impact of Influencer Marketing on CPG Brands
Introduction: How Influencer Marketing is Transforming CPG Brands Consumer Packaged Goods (CPG) brands operate in a highly competitive market where brand visibility, trust, and engagement are paramount. Traditional advertising methods face challenges, with a significant portion of consumers actively avoiding ads. For instance, 64% of consumers intentionally avoid ads on free, ad-supported video services. ppc.land In contrast,