Media Buying Services in 2025
Introduction: Why Media Buying Matters Media buying in 2025 is more complex than ever. With billions spent across digital, programmatic, and traditional channels, where and how you place ads determines success. The right strategy means growth. The wrong one means wasted spend. Global digital ad spend is projected at $650 billion in 2025, with programmatic […]
Will Advertisers Flock to Google’s FLoC – Third-party Cookies Alternative
Google has announced, via blog, that it will make its alternative to third-party cookies, Google FloC, available for public testing in Q2 2021 and claims it will protect the privacy of users while providing advertisers with needed attribution data. Finding the balance. GDPR, CCPA, the elimination of third-party cookies, browsers cracking down on fingerprinting, and […]
What We Loved About Digital Summit Philadelphia 2019
It was another great year at Digital Summit Philadelphia 2019 where over 1,400 marketers and industry professionals of all levels came together for 2 days of amazing presentations on everything from advanced SEO tactics to effectively targeting Gen Z. If you had the pleasure of attending this year, you are probably still recovering from the […]
Cool Nerds Marketing Goes for Gold!
Cool Nerds Marketing Triumphs with Gold Award in B2B Category by dotCOMM Awards An International Recognition We beam with excitement as we announce that Cool Nerds Marketing has clinched a Gold Award in the Business to Business (B2B) category at the dotCOMM Awards. This illustrious international competition recognizes designers, firms, and agencies that showcase innovative […]
What is Digital Marketing?
What Digital Marketing Really Means Digital marketing means getting your brand in front of people—online—on purpose.Not luck. Not a viral post. Just strategy and execution that works. It’s the intentional use of digital tools—like Google Ads, Instagram Reels, email flows, and blogs—to help people notice, trust, and choose your brand. It works across the entire […]
Don’t Just Dabble… 5 Reasons to Dive into the World of PPC
DON’T JUST DABBLE… 5 REASONS TO DIVE INTO THE WORLD OF PPC (Pay per Click) 1. If you’re not doing it already, your competition surely is. Data consistently shows blooming trends upwards in online marketing spend by businesses of all industries and sizes. PPC is an extremely worthwhile and practical way to stake an early […]