CPG TikTok Advertising Mastery: 2025 Strategies for Viral Impact and Sales Growth

CPG TikTok advertising influencer recording a viral video in a vibrant pink setup, showcasing branded content engagement.

Introduction CPG TikTok advertising has emerged as a dominant strategy for brands looking to drive engagement, increase awareness, and boost sales. With its powerful algorithm favoring high-engagement content and a user base that actively seeks product discovery, TikTok is a crucial platform for CPG marketers. This guide explores the most effective techniques and strategies for […]

Top 15 Social Media Marketing Agencies for Small Business (August 2025)

Small business owner standing at the entrance of her shop, smiling and wearing an apron, representing successful social media marketing agency for small business

If you’re a small business owner searching for affordable social media marketing, this updated August 2025 list has you covered. Lates Update: July 24th, 2025 Whether you want to hire a social media manager for your small business or outsource everything to a full-service local social media marketing agency, the social media marketing companies for […]

How CPG Marketing Uses Psychological Manipulation to Drive Sales

Miller Lite beer bottle ad showcasing CPG marketing strategies with the tagline 'It's Miller Time' to influence consumer perception.

Introduction: The Role of Manipulation in CPG Marketing CPG marketing is more than just selling products—it’s about influencing consumer behavior. While branding, pricing, and advertising play a role, psychological manipulation often drives purchasing decisions. Brands use subtle tactics to shape perceptions, create urgency, and build emotional connections that lead to more sales. Consumer Packaged Goods […]

CPG Marketing: The Complete Guide to Growing a Winning Brand

Gevalia coffee branding in CPG marketing, featuring a coffee bean pouring into a branded yellow Gevalia mug.

Looking for the ultimate guide to CPG marketing? You just found it. If you sell packaged snacks, beverages, skincare, supplements, or cleaning products, this is your roadmap to building a strong brand, increasing retail sales, and scaling across digital and in-store channels. This article breaks down exactly what CPG marketing is, why it’s different, and […]

Social Media NYC: Inside the City’s Most Competitive Marketing Scene

Skyline of Manhattan used in Social Media NYC content strategy and campaign storytelling

Cool Nerds Marketing is a social media agency based in NYC. We create standout content and manage communities for bold, culture-driven brands From Madison Avenue to DUMBO, NYC is home to the agencies, creators, and brands that shape global trends. If you’re trying to stand out here, you’re not just competing with other businesses—you’re going […]

Best Social Media Marketing Agencies in 2025

Elmhurst plant-based oat and cashew creamers featured in a fall CPG marketing promotion at Fresh Thyme Market

What is Social Media Marketing? Social media marketing is a digital strategy focused on using platforms like Instagram, TikTok, Facebook, and LinkedIn to connect with target audiences. Instead of traditional advertising, it centers around storytelling, community engagement, and content that sparks interaction. Whether through organic posts or paid ads, social media marketing builds awareness, drives […]

Best Brand Activation Agencies in 2025

A variety of products displayed in a retail cooler as part of a brand activation campaign.

What is Brand Activation? Brand activation is a strategic marketing approach that helps businesses create meaningful connections with their audience. Unlike traditional marketing, which focuses on long-term brand awareness, brand activation is about immediate engagement and action. It turns potential customers into loyal advocates through interactive experiences, events, and digital campaigns. How Does Brand Activation […]

Top 15 Influencer Marketing Agencies in August 2025

Cool Nerds Marketing, a top social media marketing agency, delivering creative and bold digital campaigns for brands.

Finding the top influencer marketing agencies is the key to building real connections with your audience. Traditional ads don’t have the same impact they used to—people trust influencers more than brands. That’s why businesses are turning to influencer marketing agencies to help them reach the right people in an authentic way. Last updated August 5th, […]

Social Media Agencies: How to Choose the Best One for Your Brand

A creative social media marketing visual featuring Stauffer’s Lemon Snap Cookies and fresh lemon slices, designed for engagement. A fun, Pac-Man-inspired layout highlights the power of visual storytelling used by social media agencies.

What is a Social Media Agency? A social media agency is a specialized marketing firm that helps businesses grow their digital presence across platforms like Instagram, TikTok, Facebook, LinkedIn, and YouTube. These agencies provide a full range of services, including content creation, paid advertising, influencer marketing, and social media strategy development. By leveraging industry expertise, […]

How to Combine Meta Ads with In-Store Activations for Food and Beverage Brands

Meta Ads promoting Mini Melts Ice Cream availability in Wawa stores.

In today’s competitive food and beverage market, combining digital marketing with in-store activations is no longer optional—it’s essential. Meta Ads on platforms like Facebook and Instagram offer unparalleled targeting capabilities, while in-store activations deliver the tangible, interactive experiences that consumers crave. When executed together, these strategies can create a cohesive brand experience that drives engagement, […]