5 Reasons You May Need to Outsource Your Marketing
April 1, 2019 by Olivia Roehm | Account Executive From small business owners to large corporations, many are choosing to outsource their marketing efforts in 2019. There are a lot of moving pieces that make a business run, but no one is going to buy your product or service if they don’t know it exists. […]
Social Media Engagement: How to Build Loyal Audiences, Track ROI, and Leverage the Power of Influencer Marketing
March 25, 2019 | by Olivia Roehm, Account Executive Social media has truly been a paradigm shift in the way businesses and brands are now reaching their customers. The word is out and everyone from Fortune 500 companies to the entrepreneur selling t-shirts on Amazon is using it. Not all social media strategies are created […]
A CMO’s Vision: Telling the story of “WE”
February 26, 2019 | by Olivia Roehm, Account Executive Tribalism has always been a part of the marketing story, and every tribe needs a leader. The job of the Chief Marketing Officer (CMO), is not just to lead the followers of the brand, but to lead the tribe of employees. How can the CMO cast […]
How to Track Website Conversions With Google Analytics
Google Analytics can provide you with a wealth of information about your website without any customization but in order to fully understand your website performance, you have to make some changes. One simple way to do this is by creating custom goals to track conversion actions users can take on your website. What is a […]
Generation Z – The Consumer Culture of the Future
February 1, 2019 | by Olivia Roehm, Account Executive Move over Millennials, the Gen Z train is coming in hot! It’s no big secret that Gen Z already generates billions of consumer spending dollars. Studies estimate that by 2020 Gen Z will make up nearly 40% of consumer spending. With that much money circulating in […]
Branding: Why It’s More Important Than Ever
January 22, 2019 | by Amanda Pearl, Project Manager Can you name these companies just by looking at their logos? These simplistic and iconic logos are prime examples of powerful and effective branding. Not only is each logo immediately recognizable, but they also portray a feeling, story, and memory. Branding is one of the most […]
4 Reasons CPG CMOs are moving budgets from Google to Amazon
January 15, 2019 | by Olivia Roehm, Account Executive We all know Amazon is a threat to the CPG industry. The e-commerce giant has not only mastered the literary space but may be working on its own private label CPG products to continue its dominance. Google has always been the driving force for search advertising, but […]
2019 Marketing Strategies
A lot happened in the digital marketing world in 2018. Some of the more significant happenings were when Facebook, Twitter, and Google gave statements before the Senate. While these moves made advertisers uncomfortable, it only slightly affected how we use digital marketing. Most digital marketing agencies, including our agency, use a variety of digital marketing […]
Google Begins To Push Users To The New AdWords Interface
For several months Google has been strongly suggesting Google AdWords account managers begin to use the new AdWords interface as plans progress to sunset the legacy version. It now seems that the use of the new interface is less of an option and more of a necessity as more and more features are no longer […]
Spotted From The Train: The Many Ways Facebook Is Emphasizing Its Evolution
Over the past several months Facebook has been dealing with a bit of a situation. Following the 2016 US Presidential Election stories began to surface that drew lines between Russian influence on the election and Facebook. In light of this scrutiny, Facebook, led by founder Mark Zuckerberg, has been making some serious moves to dust […]
