Branding: Why It’s More Important Than Ever
January 22, 2019 | by Amanda Pearl, Project Manager Can you name these companies just by looking at their logos? These simplistic and iconic logos are prime examples of powerful and effective branding. Not only is each logo immediately recognizable, but they also portray a feeling, story, and memory. Branding is one of the most […]
4 Reasons CPG CMOs are moving budgets from Google to Amazon
January 15, 2019 | by Olivia Roehm, Account Executive We all know Amazon is a threat to the CPG industry. The e-commerce giant has not only mastered the literary space but may be working on its own private label CPG products to continue its dominance. Google has always been the driving force for search advertising, but […]
2019 Marketing Strategies
A lot happened in the digital marketing world in 2018. Some of the more significant happenings were when Facebook, Twitter, and Google gave statements before the Senate. While these moves made advertisers uncomfortable, it only slightly affected how we use digital marketing. Most digital marketing agencies, including our agency, use a variety of digital marketing […]
Google Begins To Push Users To The New AdWords Interface
For several months Google has been strongly suggesting Google AdWords account managers begin to use the new AdWords interface as plans progress to sunset the legacy version. It now seems that the use of the new interface is less of an option and more of a necessity as more and more features are no longer […]
Spotted From The Train: The Many Ways Facebook Is Emphasizing Its Evolution
Over the past several months Facebook has been dealing with a bit of a situation. Following the 2016 US Presidential Election stories began to surface that drew lines between Russian influence on the election and Facebook. In light of this scrutiny, Facebook, led by founder Mark Zuckerberg, has been making some serious moves to dust […]
Custom Audience Insights Dashboard From Cool Nerds Marketing Now Available In Google Solutions Gallery
As a Google Certified Partner, we work very hard to provide our clients with the information they need in order to fully understand how everything from SEM/social efforts to SEO strategies is impacting their bottom lines. One of the most important aspects of a well-managed account is reporting. While metrics specific to individual campaigns should […]
4 Questions You Should Ask Your Agency
Key Questions for your Marketing & Advertising Agency: A Guide for Success Your company’s success in strategic marketing & advertising hinges on the quality of service from your agency partner. Below, we offer four critical questions that will help determine if your agency is setting you up for triumph. 1. What is Your Approach to […]
Cool Nerds Marketing Goes for Gold!
Cool Nerds Marketing Triumphs with Gold Award in B2B Category by dotCOMM Awards An International Recognition We beam with excitement as we announce that Cool Nerds Marketing has clinched a Gold Award in the Business to Business (B2B) category at the dotCOMM Awards. This illustrious international competition recognizes designers, firms, and agencies that showcase innovative […]
Cool Nerds Marketing and Google Partner to Present at Name Summit 2017 in NYC
In August 2017, I had the pleasure of joining Timothy Jordan, Google Agency Development Manager, to present “Making the Most of Digital marketing with Google” at Name Summit (namesummit.com) 2017 in NYC. Below are a few key highlights from our presentation. For nearly two decades, Google has been connecting brands with consumers online and continuously […]
Snapchat filter for University of Delaware
We launched the filter 6/14/17 and have had over 1,333 uses in less than 24 hours! Snapchat is a growing platform in our world and communities! Many of our nerds are University of Delaware alumni or live in local areas, one noticed that Newark did not have enough cool filters, so we put our graphic […]
