Increasing Your Productivity At Work: 5 Easy Steps
Amanda Pearl | Project Manager Work smarter not harder. One of my favorite phrases. From my parents to my soccer coaches, it’s something that my mentors have always harped on to help me be more efficient at what I was doing. Look, sometimes work can be just plain hard. You’re learning a new role, there’s […]
What Does Your Brand Look Like?
Kristian Segelken, Creative Director If you had to describe the look of your brand in just a few words, what would it be? Clean and colorful, natural and neutral, or maybe somewhere in between? Finding the look of your brand might seem like a daunting task but the good news is you don’t need to […]
How to Get Online Consumers to Love Your Brand
How to Get Online Consumers to Love Your Brand Building a reputable brand is one of the sure-fire ways to create long-term business success. When you solely focus on factors like price, discounts, and direct marketing, you can make sales. Unfortunately, though, you continually have to work to find new customers. Every interaction has to […]
Why You Should Hire a Marketing Agency for Social Media Marketing
Why You Should Hire a Marketing Agency for Social Media Marketing Over the last decade, social media marketing has exploded in popularity. For businesses, these online outlets present a chance to communicate directly with existing and prospective customers. To achieve the best possible results, many companies have turned to marketing agencies to help them manage […]
Planning an Influencer Marketing Strategy
Effective influencer marketing campaigns provide brands with a wide range of benefits. To be effective, however, they have to start with clear goals, well-defined constraints, and a concrete strategy. Outlining these details can seem like a monumental task, but there are some straightforward steps that brands can take to get this done successfully. Defining a […]
Advertising: Pros and Cons of Sponsoring a Podcast
By Olivia Roehm | Account Executive Podcasting has taken off in the past few years, with the audience for podcasting growing significantly in the past year. According to Edison Research, “32% [of Americans have] listened [to a podcast] in the past month, and 22% in the past week.” Even marketers are growing in the […]
Optimize Your Website and Improve Your SEO
When it comes to optimizing your website, SEO is vital for marketing. Optimizing your website to include web pages, blogs, and other content means that you’re making your site more visible. Targetted keywords and search phrases are also important for SEO. People rely on search engines Users and consumers rely heavily on search engines when […]
Why It Is Vital Your Business Has a Digital Marketing Plan
Why It Is Vital Your Business Has a Digital Marketing Plan The vast majority of businesses will understand the need to build an online presence. Whether your organization is focused primarily on the online or offline world, improving the perception of your brand can take place via a digital marketing plan. Unfortunately, it is common […]
What You Should Know About Shadow Banning
What You Should Know About Shadow Banning Kristian Segelken – Social Media Manager If your business is on Instagram, you might have heard the term “shadow ban” thrown around. There is a great deal of confusion over what the expression means and whether or not shadow banning is actually real. While these are important questions, […]
The 5 Key Elements of a Marketing Campaign
The 5 Key Elements of a Marketing Campaign By Olivia Roehm | Account Executive It all starts with a goal. Most of the time, the answer to my question, “what is the goal?” is “sales!” Yeah, we know. Let’s dig a little deeper on how to identify the goal and what key elements are crucial […]
