Advertising: Pros and Cons of Sponsoring a Podcast
By Olivia Roehm | Account Executive Podcasting has taken off in the past few years, with the audience for podcasting growing significantly in the past year. According to Edison Research, “32% [of Americans have] listened [to a podcast] in the past month, and 22% in the past week.” Even marketers are growing in the […]
Optimize Your Website and Improve Your SEO
When it comes to optimizing your website, SEO is vital for marketing. Optimizing your website to include web pages, blogs, and other content means that you’re making your site more visible. Targetted keywords and search phrases are also important for SEO. People rely on search engines Users and consumers rely heavily on search engines when […]
Why It Is Vital Your Business Has a Digital Marketing Plan
Why It Is Vital Your Business Has a Digital Marketing Plan The vast majority of businesses will understand the need to build an online presence. Whether your organization is focused primarily on the online or offline world, improving the perception of your brand can take place via a digital marketing plan. Unfortunately, it is common […]
What You Should Know About Shadow Banning
What You Should Know About Shadow Banning Kristian Segelken – Social Media Manager If your business is on Instagram, you might have heard the term “shadow ban” thrown around. There is a great deal of confusion over what the expression means and whether or not shadow banning is actually real. While these are important questions, […]
The 5 Key Elements of a Marketing Campaign
The 5 Key Elements of a Marketing Campaign By Olivia Roehm | Account Executive It all starts with a goal. Most of the time, the answer to my question, “what is the goal?” is “sales!” Yeah, we know. Let’s dig a little deeper on how to identify the goal and what key elements are crucial […]
What Makes One Logo Design Better than Another?
A logo refers to a symbol or an emblem mark that organizations adopt enable its customers and potential clients to identify its commodities in the market. As such, business enterprises use logos to differentiate their goods or services. As such, logos play a crucial role in organizations’ wellbeing because they make them easily recognizable and […]
Maxon C4D 103
by Ryan Goldberg, Graphic Designer Intro Welcome back to the next installment of this little series on the basics of C4D, today is series 103. If you need a quick refresher on what we learned last time, check it out here! This time we will go pretty in-depth into materials in C4D addressing the basis […]
Using a Facebook Pixel to Track Advertising Performance
Advertising on Facebook is a very popular way for brands of all sizes to directly connect with their audiences. People are spending hours on social media and in some cases, one platform may be more effective than the other but social advertising is vital to maintaining a strong marketing mix. So, how do you keep […]
Favorite Fonts of 2019 (So Far!)
Peyton Beard, Social Media Specialist While there are new typefaces being published every day, and hundreds of thousands made public online every year. Design is becoming seemingly oversaturated with clones and clones of the same or similar high-trend typefaces. Those that possess a flair for the dramatic, accessibility and an appreciation for the past are […]
What We Loved About Digital Summit Philadelphia 2019
It was another great year at Digital Summit Philadelphia 2019 where over 1,400 marketers and industry professionals of all levels came together for 2 days of amazing presentations on everything from advanced SEO tactics to effectively targeting Gen Z. If you had the pleasure of attending this year, you are probably still recovering from the […]
