Conversational Marketing VS Promotional Marketing
Conversational Marketing VS Promotional Marketing June 17, 2019 by Olivia Roehm | Account Executive In 2019, businesses and consumers are able to communicate on a massive scale that has never been seen before. Whether communicating on social media platforms, or using a 24/7 chatbot services, it is becoming readily apparent that a strong conversational marketing […]
Focus On Your Customer, Not Your Competition
By Olivia Roehm, Account Executive I’m not arguing the need to keep track of what your competition is doing, but there is someone more important to focus on: your customer. There are a number of items a company must track to reach growth goals. Identifying changes in the industry and competition will provide an understanding […]
So Bad It’s Good
May 28, 2019 by Peyton Beard | Social Media Specialist Image Credit: Katerina Kamprani Let’s face it: there’s a lot more bad design in the world than good. Designers and non-designers alike LOVE to point out, praise, and analyze good design when they see it, but understanding bad design will not only improve one’s personal […]
Marketing Your Business with Instagram Stories
May 21, 2019 by Kristian Segelken | Social Media Specialist If you are only posting to your business’ Instagram feed, you are missing out on half of what the platform has to offer. Instagram stories are a fun and effective marketing tool and recent updates make it easier to use than ever. Not sure where […]
Cool Nerds Marketing’s Top 10 Things to Do in Delaware
We at Cool Nerds Marketing, love and support where we work, live and play. We’ve put together a list of each team member’s favorite things to do in Delaware. Enjoy! Main Street in Newark Olivia Roehm, Account Executive Living in a ‘college town’ means access to a number of great places to eat, shop, and […]
Five Ways to Improve Your Company’s Marketing Efforts
Five Ways to Improve Your Company’s Marketing Efforts Without proper marketing, it can be tough for interested customers to find your company’s products or services. Luckily, if you feel like your marketing efforts aren’t quite at the level that you would like them to be at, there are some easy ways to give them a […]
Facebook for CPGs: Increasing Reach, Building Brand Loyalty, and Tracking sales Impact
By: Olivia Roehm, Account Executive As the consumer packaged goods industry continues to grow, so do the needs and demands of the customer. Among the growing list of 2019 trends, companies need to focus most importantly on the increased reliance on customer data. With over 156M people in America accessing Facebook each day, there are […]
What Is Influencer Marketing and Why Does Your Business Need It?
What Is Influencer Marketing and Why Does Your Business Need It? Influencer marketing is one of the hottest trends in the online marketing space right now. But while many trends have a short life, quickly being replaced by something new, influencer marketing is here to stay. Influencer marketing has been around for long enough to […]
Start-Up Mistakes Not to Ignore as You Start Your Business Journey
Start-Up Mistakes Not to Ignore as You Start Your Business Journey A start-up business requires all your blood, sweat and tears to run. You may find it easier to set the goal to become your own boss, but in order to succeed with your idea, it is important to perform the necessary market research, in-depth […]
3 of the Best Recent Updates in Tech and Design
April 23, 2019 by Ryan Goldberg | Graphic Designer The creative and tech industries move pretty fast but every once and a while a big change comes along and you slow down to check it out. Some things that are just too cool to let fly by and I’m going to throw out 3 things […]
