Paid Media Services: What They Are and Why They Matter in 2025

Illustration showing paid media services with ad targeting, coins, social icons, and a digital screen

August 5th 2025Advertising | Media BuyingWritten by the Paid Media Strategy Team at Cool Nerds Marketing Paid media services are no longer just a way to “run ads”—they’re how top-performing brands grow in 2025. At a time when Google’s algorithm updates prioritize experience, authority, and clear value, this guide breaks down how paid media fits […]

Top Digital Marketing Agencies in California (2025)

Aerial view of Santa Monica Pier and beach in California, representing top digital marketing agencies across the state in 2025

California is home to some of the most innovative businesses in the world — from tech startups in Silicon Valley to entertainment giants in Los Angeles and lifestyle brands in San Diego. In such a competitive market, digital marketing isn’t optional. Companies across the state need agencies that understand creative storytelling, data-driven performance, and the […]

Top Digital Marketing Agencies in New Jersey (2025)

Night view of New Jersey city skyline along the Hudson River, representing top digital marketing agencies in New Jersey for 2025

New Jersey is home to a wide mix of businesses — from family-owned shops and professional services to pharmaceutical giants and eCommerce startups. With such a diverse economy, competition online is intense. The right digital marketing agency can help businesses in New Jersey connect with customers, stand out against regional competitors, and grow beyond state […]

Top 10 Digital Marketing Agencies in Pennsylvania

Philadelphia City Hall with surrounding architecture, representing top digital marketing agencies in Pennsylvania for 2025

Pennsylvania is home to a wide range of businesses — from manufacturers in Pittsburgh to healthcare providers in Harrisburg and financial firms in Philadelphia. As industries adapt to a digital-first world, companies across the state rely on digital marketing agencies to reach new customers, strengthen their brands, and compete beyond local markets. What Makes a […]

Social Media Agency: How to Find the Right Partner in 2025

Java Factory coffee bags with colorful branding used in a social media campaign

Social media isn’t just about posts and followers anymore—it’s where buying decisions happen, where brands are built, and where reputations are made. If you’re searching for a social media agency that can actually move the needle, you’re in the right place. This guide will show you how to choose the best partner, what matters in […]

This Week’s Social Media Marketing Updates (June 12–19, 2025)

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Top 20 Social Media Marketing Updates Welcome to this week’s social media marketing breakdown from Cool Nerds. From TikTok’s AI ad rollout to Meta’s push for full automation, the week of June 19, 2025, delivered major shifts across platforms. Whether you’re a social media strategist, marketing exec, or agency lead, this roundup gives you everything […]

TikTok Statistics 2025: Users, Revenue, Ads & Trends

Line chart showing TikTok’s projected global ad revenue growth from $18B in 2023 to $54B in 2027

TikTok has transformed from a Gen Z dance app into one of the most powerful players in social media, commerce, and culture. In 2025, it’s not just a platform—it’s a behavior driver. Whether you’re a CPG brand launching on TikTok Shop, a media buyer testing short-form ads, or a marketer tracking usage trends, this guide […]

Social Media Management Agency for Brands That Don’t Blend In

Branded post created by a social media management agency for Meiji Hello Panda’s multi-flavor snack campaign

If you’re looking for a social media management agency that actually shows up and drives real results, you’re in the right place. Cool Nerds Marketing stays active—from strategy to content to community—so your brand doesn’t fall flat or get left behind. We’re not the kind of agency that disappears after onboarding or posts without purpose. […]

Top 15 PPC Agencies in the U.S. (2025)

Omnichannel Paid Social Media Agency for CPG Brands

Paid advertising remains one of the most effective ways to rapidly scale a business. On average, PPC campaigns deliver a 200 percent ROI, meaning companies often double their investment. In fact, four out of five marketers consider PPC to be not just profitable, but essential for long-term growth. Selecting the right PPC agency can be the […]

How a Social Media Management Company Can Fix Your Content & Ads

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If you’re searching for a social media management company, you’re likely overwhelmed by tweets, posts, and ads that aren’t delivering results.Your team might be stretched thin. Maybe you’ve posted consistently but seen little traction. Or maybe you’ve worked with an agency that looked good on paper but didn’t move the needle. This guide was created […]