Author: Kathleen Woods It is crazy to think that it’s been over a year since the virus took over the world and changed everything. As we embraced the new change of #WFH, wearing masks, and signing up to vaccine waitlists, hope is around the corner this April. Now, it is...
Working from home
Author: Quinton Banks Working from home With the new year came necessary changes to businesses' pre-established workplace dynamics. We at Cool Nerds Marketing are one of those businesses, that have adapted to the home workspace without losing the culture we’ve worked hard to create. We all found ways to stay...
Is Augmented Reality right for your business?
Author: Danell Burton-Worrell Augmented reality (AR) transforms how you work, learn, play, shop, and connect with the world. AR shopping options to let you ‘try on’ products via your phone camera were implemented on Instagram in 2019. AR experiences that let you envision products in your own home are only...
Guide for Small Businesses: The Trends of Changing Consumer during COVID
By Kathleen Woods As the World faces these uncertain times, there has been a change in how people will be able to connect with small businesses. This pandemic has turned into a long-term situation and businesses will need to adjust their ways. Here are some trends that marketers are seeing...
How can your business benefit from Twitter Fleets?
By Danell Burton-Worrell Twitter rolled out at the end of 2020. Fleets or fleeting tweets are a new way to share content on Twitter that's only available 24 hours. It cannot be retweeted or replied to publicly. Similar to Instagram Stories, it's an excellent way for businesses to interact with...
3 Reasons to Use an Agency for Social Media Marketing
Social media offers the perfect opportunity to grow your business and interact with your client base. Marketing on social media increases brand exposure while allowing you to generate new leads. However, social media marketing is a time-consuming task that requires a lot of effort on a consistent basis. Choosing to...
Will Advertisers Flock to Google’s FLoC – Third-party Cookies Alternative
Google has announced, via blog, that it will make its alternative to third-party cookies, Google FloC, available for public testing in Q2 2021 and claims it will protect the privacy of users while providing advertisers with needed attribution data. Finding the balance. GDPR, CCPA, the elimination of third-party cookies, browsers...
Why Marketing is Essential for Your Business
By: Lilyana Hilaman Why Marketing is Essential for Your Business All successful businesses have one thing in common: they know how to market. Most people have heard of marketing and understand what it is, but many don't understand just how important it is. With so much technology at our fingertips...
Image Compression for Social Media
Image Compression for Social Media There is plenty of confusion and mystery when it comes to the file size of your images on social media. The biggest misconception is that a lot of people think that having the highest quality image is the best way to present your brand...
Acting on Customer Feedback = More
by: Olivia Roehm Acting on Customer Feedback = More I’m a consumer and a customer of a lot of businesses. I’ve realized I value a business’ goals to review, understand, interact with, and act on customer feedback more than anything else. Why? Because when I can see that a business...