SEO vs. PPC – How to Figure Out What Your Business Needs

Man trying to decide SEO vs. PPC.

SEO vs PPC To increase the visibility of your website in search engine results, the two main strategies you can consider are search engine optimization (SEO) and pay-per-click (PPC) advertising. And while the end goal of each is essentially the same, marketers often struggle to choose which strategy will work better for them, because both […]

Don’t Just Dabble… 5 Reasons to Dive into the World of PPC

DON’T JUST DABBLE… 5 REASONS TO DIVE INTO THE WORLD OF PPC (Pay per Click) 1. If you’re not doing it already, your competition surely is. Data consistently shows blooming trends upwards in online marketing spend by businesses of all industries and sizes. PPC is an extremely worthwhile and practical way to stake an early […]