Will Advertisers Flock to Google’s FLoC – Third-party Cookies Alternative

Bird flock

Google has announced, via blog, that it will make its alternative to third-party cookies, Google FloC, available for public testing in Q2 2021 and claims it will protect the privacy of users while providing advertisers with needed attribution data. Finding the balance. GDPR, CCPA, the elimination of third-party cookies, browsers cracking down on fingerprinting, and […]

How to Track Website Conversions With Google Analytics

Google Analytics can provide you with a wealth of information about your website without any customization but in order to fully understand your website performance, you have to make some changes. One simple way to do this is by creating custom goals to track conversion actions users can take on your website. What is a […]