SEO vs. PPC – How to Figure Out What Your Business Needs
![Man trying to decide SEO vs. PPC.](https://coolnerdsmarketing.com/wp-content/uploads/2019/11/In-the-Road.jpg)
SEO vs PPC To increase the visibility of your website in search engine results, the two main strategies you can consider are search engine optimization (SEO) and pay-per-click (PPC) advertising. And while the end goal of each is essentially the same, marketers often struggle to choose which strategy will work better for them, because both […]