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Will Advertisers Flock to Google’s FLoC – Third-party Cookies Alternative

By BruceIn Digital MarketingPosted January 26, 2021
Bird flock

Google has announced, via blog, that it will make its alternative to third-party cookies, Google FloC, available for public testing in Q2 2021 and claims it will protect the privacy of users while providing advertisers with needed attribution data. Finding the balance. GDPR, CCPA, the elimination of third-party cookies, browsers...

Tags: digital marketing, floc, Google, online privacy
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