The Impact of Omnichannel on Marketing Campaigns: Data, Trends & Insights for 2025

Omnichannel marketing services.

In 2025, omnichannel marketing is no longer a luxury—it’s a necessity. Brands that can weave together consistent, personalized experiences across physical and digital touchpoints are the ones winning in terms of revenue, loyalty, retention, and brand perception. Below, we explore the most compelling statistics and data around omnichannel campaigns, why they matter, how they drive […]

Best Social Media Campaigns of 2025 (CPG Case Studies & Examples)

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Introduction In 2025, the best social media campaigns from consumer packaged goods (CPG) brands combined creativity, cultural relevance, and platform-native execution. From playful TikTok challenges to bold purpose-driven messaging, the leading global food and beverage brands showed how to stay relevant in a crowded market. Note on metrics: Campaign results that reference TikTok hashtags reflect […]

2025 CPG Social Media Benchmark Report: Stats, Trends & Insights

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If you sell snacks, drinks, sauces, or anything you grab off a grocery store shelf, this report is for you. Every year, marketers ask the same questions: This 2025 CPG Social Media Benchmark Report answers those questions with real numbers and simple explanations. Think of it like a scoreboard for the food & beverage world. […]

Instagram Statistics 2025: A Complete, Fact-Filled Guide for Marketers

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Instagram isn’t just a photo app anymore—it’s a discovery engine, a shopping layer, and a cross‑channel ad platform sitting at the center of culture. Below is a dense, up‑to‑date reference you can cite in decks, briefs, and content—packed with vetted numbers and clear takeaways. 1) Size and Reach (Jan–July 2025) What to do with this: […]

What to Expect When Hiring a Social Media Ad Agency

Facebook Statistics 2025

If you’re running paid ads on Facebook, Instagram, TikTok, or YouTube, choosing the right social media ad agency can be the difference between scaling profitably and wasting budget.A social media ad agency focuses on one thing—managing paid social advertising to drive measurable growth. Unlike a general marketing firm, they specialize in ad strategy, creative testing, […]

Best Instagram Marketing Agencies in 2025

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What is Instagram Marketing? Instagram marketing is the use of Instagram’s platform—through organic posts, paid ads, Reels, and influencer collaborations—to build brand awareness, engage with audiences, and drive sales. With over 2 billion active users, Instagram has become one of the most important platforms for businesses looking to connect with consumers visually and emotionally. Unlike […]

Paid Media Services: What They Are and Why They Matter in 2025

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August 5th 2025Advertising | Media BuyingWritten by the Paid Media Strategy Team at Cool Nerds Marketing Paid media services are no longer just a way to “run ads”—they’re how top-performing brands grow in 2025. At a time when Google’s algorithm updates prioritize experience, authority, and clear value, this guide breaks down how paid media fits […]

Social Media Agency: How to Find the Right Partner in 2025

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Social media isn’t just about posts and followers anymore—it’s where buying decisions happen, where brands are built, and where reputations are made. If you’re searching for a social media agency that can actually move the needle, you’re in the right place. This guide will show you how to choose the best partner, what matters in […]

This Week’s Social Media Marketing Updates (June 12–19, 2025)

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Top 20 Social Media Marketing Updates Welcome to this week’s social media marketing breakdown from Cool Nerds. From TikTok’s AI ad rollout to Meta’s push for full automation, the week of June 19, 2025, delivered major shifts across platforms. Whether you’re a social media strategist, marketing exec, or agency lead, this roundup gives you everything […]

TikTok Statistics 2025: Users, Revenue, Ads & Trends

Line chart showing TikTok’s projected global ad revenue growth from $18B in 2023 to $54B in 2027

TikTok has transformed from a Gen Z dance app into one of the most powerful players in social media, commerce, and culture. In 2025, it’s not just a platform—it’s a behavior driver. Whether you’re a CPG brand launching on TikTok Shop, a media buyer testing short-form ads, or a marketer tracking usage trends, this guide […]