2025 CPG Social Media Benchmark Report: Stats, Trends & Insights

Woman selecting bottled drinks from a store shelf, representing food and beverage CPG marketing trends for the 2025 CPG Social Media Benchmark Report.

If you sell snacks, drinks, sauces, or anything you grab off a grocery store shelf, this report is for you. Every year, marketers ask the same questions: This 2025 CPG Social Media Benchmark Report answers those questions with real numbers and simple explanations. Think of it like a scoreboard for the food & beverage world. […]

Instagram Statistics 2025: A Complete, Fact-Filled Guide for Marketers

Instagram logo collage made from small objects on an orange background — hero image for Instagram Statistics 2025

Instagram isn’t just a photo app anymore—it’s a discovery engine, a shopping layer, and a cross‑channel ad platform sitting at the center of culture. Below is a dense, up‑to‑date reference you can cite in decks, briefs, and content—packed with vetted numbers and clear takeaways. 1) Size and Reach (Jan–July 2025) What to do with this: […]

What to Expect When Hiring a Social Media Ad Agency

Facebook Statistics 2025

If you’re running paid ads on Facebook, Instagram, TikTok, or YouTube, choosing the right social media ad agency can be the difference between scaling profitably and wasting budget.A social media ad agency focuses on one thing—managing paid social advertising to drive measurable growth. Unlike a general marketing firm, they specialize in ad strategy, creative testing, […]

Paid Media Services: What They Are and Why They Matter in 2025

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August 5th 2025Advertising | Media BuyingWritten by the Paid Media Strategy Team at Cool Nerds Marketing Paid media services are no longer just a way to “run ads”—they’re how top-performing brands grow in 2025. At a time when Google’s algorithm updates prioritize experience, authority, and clear value, this guide breaks down how paid media fits […]

Social Media Agency: How to Find the Right Partner in 2025

Java Factory coffee bags with colorful branding used in a social media campaign

Social media isn’t just about posts and followers anymore—it’s where buying decisions happen, where brands are built, and where reputations are made. If you’re searching for a social media agency that can actually move the needle, you’re in the right place. This guide will show you how to choose the best partner, what matters in […]

This Week’s Social Media Marketing Updates (June 12–19, 2025)

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Top 20 Social Media Marketing Updates Welcome to this week’s social media marketing breakdown from Cool Nerds. From TikTok’s AI ad rollout to Meta’s push for full automation, the week of June 19, 2025, delivered major shifts across platforms. Whether you’re a social media strategist, marketing exec, or agency lead, this roundup gives you everything […]

TikTok Statistics 2025: Users, Revenue, Ads & Trends

Line chart showing TikTok’s projected global ad revenue growth from $18B in 2023 to $54B in 2027

TikTok has transformed from a Gen Z dance app into one of the most powerful players in social media, commerce, and culture. In 2025, it’s not just a platform—it’s a behavior driver. Whether you’re a CPG brand launching on TikTok Shop, a media buyer testing short-form ads, or a marketer tracking usage trends, this guide […]

Social Media Management Agency for Brands That Don’t Blend In

Branded post created by a social media management agency for Meiji Hello Panda’s multi-flavor snack campaign

If you’re looking for a social media management agency that actually shows up and drives real results, you’re in the right place. Cool Nerds Marketing stays active—from strategy to content to community—so your brand doesn’t fall flat or get left behind. We’re not the kind of agency that disappears after onboarding or posts without purpose. […]

How a Social Media Management Company Can Fix Your Content & Ads

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If you’re searching for a social media management company, you’re likely overwhelmed by tweets, posts, and ads that aren’t delivering results.Your team might be stretched thin. Maybe you’ve posted consistently but seen little traction. Or maybe you’ve worked with an agency that looked good on paper but didn’t move the needle. This guide was created […]

7 Social Media Shifts in 2025 You Shouldn’t Ignore

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In 2025, social media is less about going viral—and more about creating real connections. Algorithms are evolving, users are demanding authenticity, and new platforms are emerging with fresh rules. If your brand or agency is still using a 2022 playbook, it’s time for a reset. Here are 7 major social media shifts you can’t afford […]