Cool Nerds Weekly Marketing Roundup: May 19–25, 2025
Top Stories 1. Publicis Groupe Acquires Captiv8 to Bolster Influencer Marketing Capabilities In a significant move to strengthen its position in the influencer marketing space, Publicis Groupe has acquired Captiv8, an AI-driven influencer marketing platform, for approximately $150 million. This acquisition expands Publicis’s reach to a network of over 15 million global content creators and […]
The Brief by Cool Nerds: Strategy, Not Just Headlines
Week of May 13, 2025What the smartest marketers are watching — and what it really means. Signal of the Week AI is no longer a backend tool — it’s reshaping how, when, and where ads appear.Amazon’s rollout of contextual AI ads on Prime Video signals the beginning of ad personalization without personal data — and […]
The Brief by Cool Nerds: Marketing Intelligence for the Week of May 6, 2025
Signal of the Week: AI Agents — Buzzword or Breakthrough? What Happened:The term “AI agents” is gaining traction, with startups labeling various tools under this umbrella. However, experts like Andreessen Horowitz’s Guido Appenzeller caution that many so-called agents are merely enhanced chat interfaces, lacking true autonomous capabilities. Despite this, significant investments continue in this space, […]