Category: Media Buying

Paid Media Services: What They Are and Why They Matter in 2025

Illustration showing paid media services with ad targeting, coins, social icons, and a digital screen

August 5th 2025Advertising | Media BuyingWritten by the Paid Media Strategy Team at Cool Nerds Marketing Paid media services are no longer just a way to “run ads”—they’re how top-performing brands grow in 2025. At a time when Google’s algorithm updates prioritize experience, authority, and clear value, this guide breaks down how paid media fits […]

Integrated Marketing and Media Buying

Integrated marketing and media buying visual with bold title and icons representing advertising strategy and data performance

Integrated Marketing and Media Buying: Why They Matter If you’re looking for real results—not just impressions and vanity metrics—it’s time to understand how integrated marketing and media buying work together. These aren’t buzzwords. They’re the backbone of every successful campaign. When aligned, they amplify your message across platforms, build recognition faster, and convert awareness into […]

7 Media Buying Mistakes Agencies Make (and What Smart Brands Do Instead)

Infographic showing the media buying process including goal setting, audience targeting, media selection, negotiation, and performance optimization — created by a media buying agency.

Most ad campaigns don’t fail because the product is bad. They fail because the media buying process was flawed from the start. Let’s get something straight: media buying isn’t just “running ads.” It’s the tactical and financial engine that powers your entire paid media strategy. Weak agencies treat it like a checkbox—turning on campaigns, waiting […]

Best Media Buying Agencies in 2025 (Ranked by Performance)

Cool Nerds Marketing agency homepage showcasing bold creative for top social media marketing agency in the US

Finding the right media buying agency in 2025 can determine whether your ad budget drives performance or gets wasted. This guide breaks down the best media buying agencies trusted by top CPG, DTC, and retail brands for results that matter. This list covers the top-performing media buying agencies in 2025. Whether you’re launching a DTC […]

Media Buying: What It Is and How to Do It Right

Laptop showing campaign analytics in a digital media buying workspace with “Media Buying Strategy” on screen, representing how media buying works for brands using paid media strategy.

Media buying is the process of purchasing advertising space across digital and traditional platforms. It helps businesses reach the right audience with the right message at the right time. Whether you’re a startup or a large brand, smart media buying can reduce wasted spend and increase conversions. What Is Media Buying? Media buying means paying […]